Can we cross-sell insurance, cards or mutual funds to existing customers?
Short answer: Only with separate, specific consent
Only with specific consent for that purpose. Account opening terms do not count as consent to receive offers or to have data shared with a partner insurer or fund house. Service messages about the customer's own account are different and do not need marketing consent.
Section 6 needs specific consent for each purpose. Section 5 needs a notice that names the purpose. Section 6 · Section 5 · Rule 3 · Section 8(1)–(2)
- Separate service messages from offers in your systems.
- Ask consent for offers and partner sharing separately, by channel.
- Record consent by purpose and partner.
- Check the record before each campaign.
- Pass withdrawals to partners the same day.
- Consent records by purpose and partner
- Campaign approval with consent check
- Withdrawal logs
- Using account terms as consent
- Partners calling from their own lists
- Withdrawal not reaching partners