DPDP for the Branch / business head in BFSI

Only with specific consent for that purpose. Account opening terms do not count as consent to receive offers or to have data shared with a partner insurer or fund house. Service messages about the customer's own account are different and do not need marketing consent.

Section 6 needs specific consent for each purpose. Section 5 needs a notice that names the purpose. Section 6 · Section 5 · Rule 3 · Section 8(1)–(2)

1. Separate service messages from offers in your systems.
2. Ask consent for offers and partner sharing separately, by channel.
3. Record consent by purpose and partner.
4. Check the record before each campaign.
5. Pass withdrawals to partners the same day.

• Consent records by purpose and partner
• Campaign approval with consent check
• Withdrawal logs

• Using account terms as consent
• Partners calling from their own lists
• Withdrawal not reaching partners

• When do we need consent, and when can we rely on a legitimate use?
• Someone withdraws consent. What has to stop, and how fast?
• Can we send offers to past customers and leads?

Under PMLA and RBI's KYC Master Direction, keep identity records for at least five years after the relationship ends, and transaction records for at least five years from the transaction. During that time, keep them only for that legal purpose. After it, erase or anonymise unless another law requires more.

Section 8(7) allows retention where a law requires it. PMLA and RBI's KYC rules are such laws. Section 8(7) · Rule 8 · Section 7

1. List KYC and transaction record types.
2. Set the start date: end of relationship or date of transaction.
3. Restrict access to closed-account records.
4. Erase or anonymise after the period.
5. Explain this in erasure replies.

• Retention schedule
• Access restrictions on closed accounts
• Deletion logs

• Keeping everything for ever
• Deleting before the legal period
• Using closed-account data for marketing

• How long can we keep personal data?
• Someone asks us to delete their data. Must we?
• Does deletion have to reach backups and test copies?

Collection agents act for you, so you are responsible for what they do. They should get only the data needed to contact the borrower, use it only for collection, and never share the debt with family, friends or employers. RBI's rules on recovery conduct, including calling hours, apply alongside DPDP.

Section 8(1) and 8(2) make you responsible for processors. Section 8(5) needs safeguards. Section 8(1)–(2) · Section 8(5) · Rule 6 · Section 6

1. Share only name, contact details and the amount due.
2. Put data terms and conduct rules in every agency contract.
3. Record calls and review a sample.
4. Ban use of the borrower's phone contacts.
5. Take back or delete data when the account closes.

• Agency contracts
• Call review records
• Data return certificates

• Sending full loan files to agencies
• Agents calling relatives
• No deletion after the account closes

• What must a vendor contract say about personal data?
• What about call recordings and customer service screens?
• How do we handle a privacy complaint within 90 days?

Sending personal data to the wrong chat or a personal account is one of the most common breaches. Banning messaging rarely works. Give staff an approved tool that is easy to use, set simple rules, and make it safe to report a wrong send at once.

Relationship managers share lead lists and statements on chat. Give them a CRM route.

Section 8(5) asks for reasonable safeguards. A wrong send is a breach under Section 2(u), and Section 8(6) applies. Section 8(5) · Rule 6 · Section 8(6) · Rule 7

1. Ask teams how they actually share files and photos today.
2. Provide an approved tool for that job.
3. Set three simple rules: approved tool, no personal accounts, report wrong sends.
4. Teach the rules with real examples from your own work.
5. Treat a quick report as good behaviour, not a disciplinary case.

• Approved-tool policy
• Training record
• Incident reports of wrong sends

• A ban with no alternative
• Punishing people who report
• Ignoring group chats with vendors

• Something has gone wrong. What happens in the first 72 hours?
• Who needs DPDP training, and what should it cover?
• Who should be able to see personal data in our systems?

Send a summary of the personal data you hold about them and what you do with it, and the names of the other organisations you shared it with and what was shared. Check the person's identity first, log the request and keep a copy of your reply.

The summary should list partner insurers, credit bureaus and collection agencies that received data.

Section 11 gives the right to a summary and the list of organisations it was shared with. Rule 14 asks you to publish how requests are made and to answer within the period you publish. Sections 11–14 · Rule 14 · Section 8(9)–(10) · Rules 9, 14

1. Log the request in one register the day it arrives.
2. Verify identity using details you already hold.
3. Search every system, including vendors' copies.
4. Write a plain summary: what data, why it is used, who received it.
5. Send it, and file the request, search notes and reply.

• Request register
• Search notes for each request
• Copy of each reply with date

• Sending raw database dumps
• Forgetting data held by vendors
• No identity check before sending

• How do we handle a privacy complaint within 90 days?
• Someone asks us to delete their data. Must we?
• Where does personal data live in our organisation?

Contain it, then tell people. A reportable cyber incident goes to CERT-In within six hours of being noticed. Under DPDP, each affected person and the Data Protection Board must be told without delay, and the Board needs a detailed report within 72 hours. Sector regulators may have their own clock too.

A partner API leak may need CERT-In in six hours, your regulator's report, and the DPDP messages.

Section 8(6) and Rule 7 set the DPDP steps. The CERT-In Directions of 28 April 2022 set the six-hour report. A breach includes accidental disclosure and loss of access, not only hacking. Section 8(6) · Rule 7 · Section 8(5) · Rule 6

1. Name one incident lead and a back-up, with phone numbers that work at night.
2. Write the first-hour steps: isolate, preserve logs, tell the DPO and the incident lead.
3. Keep ready-made drafts for CERT-In, the regulator, the Board and affected people.
4. Decide in advance who signs off each message.
5. Rehearse once a year with the people who would actually be called.

• Incident plan with clocks
• Rehearsal record
• Incident log with times of each step

• Waiting to finish the investigation before telling anyone
• Treating a wrong email or a lost laptop as 'not a breach'
• Only IT knowing the plan

• Which logs must we keep, for how long, and where?
• What must a vendor contract say about personal data?
• Does deletion have to reach backups and test copies?

Everyone who handles personal data needs short, practical training on what to do in their own job. Front-line staff need examples from their counter or desk. Managers need to know the clocks and their own duties. Management needs to know what to ask.

Branch staff need examples: KYC copies, walk-in requests, wrong sends.

Section 8(4) and 8(5) ask for appropriate technical and organisational measures. Training is part of showing those measures work. Section 8(5) · Rule 6

1. Group staff by what they handle: front line, back office, IT, managers, management.
2. Write three to five real scenarios for each group.
3. Keep sessions short: 20 to 30 minutes.
4. Test with a few questions, and record attendance.
5. Repeat every year, and at joining.

• Training plan by group
• Attendance and test results
• Scenario material

• One long legal lecture for all
• Training once and never again
• No record of attendance

• Staff share personal data on WhatsApp and personal email. What do we do?
• Something has gone wrong. What happens in the first 72 hours?
• Someone asks what data we hold about them. What do we send?

For every use of personal data you need one basis: consent, or one of the legitimate uses in Section 7, such as a legal duty, employment, a medical emergency, or data a person gave voluntarily for a specific purpose. Anything beyond what the person expects, such as marketing, profiling or sharing with partners, usually needs consent.

KYC is a legal duty. Loan servicing uses data the customer gave for the loan. Cross-selling insurance needs separate consent.

Section 4 allows processing only with consent or for a legitimate use. Section 6 sets what valid consent looks like. Section 7 lists the uses that need no consent. Section 4 · Section 6 · Section 7

1. List each purpose for which you use personal data.
2. Against each purpose, write the basis: consent or the exact clause of Section 7.
3. Where the basis is consent, check that it was asked separately, with a clear action and no pre-ticked box.
4. Stop or re-paper any purpose with no basis.
5. Review the list whenever a new product, campaign or system starts.

• Purpose and basis register
• Consent records with date, version and channel
• Legal sign-off on each legitimate use relied on

• Treating account terms as consent for marketing
• Bundling several purposes in one tick-box
• Relying on 'legitimate interest', which the Indian Act does not have

• What should our privacy notice say, and where must people see it?
• Someone withdraws consent. What has to stop, and how fast?
• Can we send offers to past customers and leads?

All three are personal data. Put a clear notice where people are recorded, collect only what you need at reception, keep footage and registers for a set period, and protect biometric templates carefully. Do not keep copies of ID documents unless you must.

Branch and ATM CCTV needs notices and limited retention.

Section 5 needs notice. Section 8(5) needs safeguards. Section 8(7) needs erasure after the purpose. For staff, Section 7(i) can cover security and attendance. Section 5 · Rule 3 · Section 8(5) · Rule 6 · Section 8(7) · Rule 8 · Section 7

1. Put notices at CCTV points and reception, in the local language.
2. Ask visitors only for name, phone and whom they are meeting, unless security needs more.
3. Set a period for footage and registers, then delete.
4. Restrict who can view footage, and log viewing.
5. Check the vendor contracts for CCTV, guards and attendance systems.

• Notices in place
• Retention settings on the recorder
• Viewing log

• Photocopying visitor IDs as routine
• Footage kept until the disk fills
• Biometric systems with vendor default passwords

• Are contract and agency workers our responsibility?
• How long can we keep personal data?
• What must a vendor contract say about personal data?