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DPDP Insights › Banking, financial services and insurance › Operations head

Banking, financial services and insurance

DPDP for the Operations head in BFSI

Branches, service centres and back offices are where most customer data is collected, printed, scanned and filed.

Open this seat in the interactive tool

What is different here

A branch still runs on paper forms, photocopies, pass books and walk-in requests. Each of these is a DPDP touchpoint.

The first four things to sort out

  1. Put the current notice on every account opening and loan form.
  2. Store KYC copies and forms in locked cabinets, and shred on schedule.
  3. Teach branch staff to log privacy requests the same day.
  4. Stop sharing customer lists on chat groups.

A worked example: KYC copies found in a branch dustbin

  1. Hour 1A customer reports seeing photocopies with Aadhaar numbers in the bin.
  2. Hour 2The branch head retrieves them and informs the DPO.
  3. Day 1The DPO assesses the breach. Shredders are placed at every branch.
  4. Week 1Branch staff are retrained.

Evidence kept: Incident report; Breach assessment; Training record.

Paper breaches are breaches.

What others in the sector usually do. Banks are moving to digital forms at branches partly to cut the paper they would otherwise have to track and destroy.

Where it usually goes wrong, by organisation type

Organisation typeHotspots
Scheduled commercial bankCross-selling insurance and mutual funds on account terms; Business correspondent devices and paper forms in villages; Old core banking archives with no deletion path
Co-operative bank (urban or rural)Vendor-run core banking with admin access from the vendor's office; Member and share registers kept on open shelves; Directors and staff who are also members and relatives of borrowers
NBFC and digital lenderApps asking for contacts, photos and call logs; Collection agents sharing borrower details with family or employers; Leads bought from aggregators with no consent record
Insurance company (life, general or health)Medical reports passed to TPAs and hospitals by email; Agent and broker access to policyholder data; Claims data kept long after the claim is closed
Broking, depository and wealthAuthorised persons with client lists on personal phones; Research-tip calls to people who never consented; Client KYC copies shared over email with partners
Payments and fintechCard numbers in logs and support tickets; Merchant onboarding documents in shared drives; Fraud models that use data beyond what users were told

9 guides for the Operations head, in full

How long must we keep KYC and transaction records, and what happens after?

Short answer: At least five years after the relationship ends; then erase

Under PMLA and RBI's KYC Master Direction, keep identity records for at least five years after the relationship ends, and transaction records for at least five years from the transaction. During that time, keep them only for that legal purpose. After it, erase or anonymise unless another law requires more.

What the law says

Section 8(7) allows retention where a law requires it. PMLA and RBI's KYC rules are such laws. Section 8(7) · Rule 8 · Section 7

Steps
  1. List KYC and transaction record types.
  2. Set the start date: end of relationship or date of transaction.
  3. Restrict access to closed-account records.
  4. Erase or anonymise after the period.
  5. Explain this in erasure replies.
Evidence to keep
  • Retention schedule
  • Access restrictions on closed accounts
  • Deletion logs
Common mistakes
  • Keeping everything for ever
  • Deleting before the legal period
  • Using closed-account data for marketing
Related questions

What can collection agents do with borrower data?

Short answer: Only what is needed, under your contract and RBI conduct rules

Collection agents act for you, so you are responsible for what they do. They should get only the data needed to contact the borrower, use it only for collection, and never share the debt with family, friends or employers. RBI's rules on recovery conduct, including calling hours, apply alongside DPDP.

What the law says

Section 8(1) and 8(2) make you responsible for processors. Section 8(5) needs safeguards. Section 8(1)–(2) · Section 8(5) · Rule 6 · Section 6

Steps
  1. Share only name, contact details and the amount due.
  2. Put data terms and conduct rules in every agency contract.
  3. Record calls and review a sample.
  4. Ban use of the borrower's phone contacts.
  5. Take back or delete data when the account closes.
Evidence to keep
  • Agency contracts
  • Call review records
  • Data return certificates
Common mistakes
  • Sending full loan files to agencies
  • Agents calling relatives
  • No deletion after the account closes
Related questions

What should our privacy notice say, and where must people see it?

Short answer: Yes, at every point where you collect data

A notice must tell people, in plain words, what data you collect, why, how they can withdraw consent, how they can use their rights and how they can complain to the Data Protection Board. It has to stand on its own, separate from long terms and conditions, and be shown at the point where data is collected.

From your seat: Operations head. Your counters, forms and call scripts are where notices are actually seen. Check that each one shows the current version.
In BFSI

A bank's account opening form, its mobile app sign-up and its loan application each need their own short notice, separate from the terms and conditions.

What the law says

Section 5 and Rule 3 ask for a notice that can be understood on its own, with an itemised list of the data and the purpose for each item. Data you already hold from before the Act also needs a notice, as soon as reasonably practicable. Section 5 · Rule 3 · Section 6 · Sections 11–14 · Rule 14

Steps
  1. List every point where personal data comes in: forms, apps, counters, calls, emails, partner feeds.
  2. Write one short notice per collection point, with the data items and purpose side by side.
  3. Add how to withdraw consent, how to make a request and the DPO or contact person's details.
  4. Offer the notice in English and in the languages your customers actually use.
  5. Keep each version with the date it went live.
Evidence to keep
  • Screenshots or copies of the notice at each collection point, with dates
  • Notice version history
  • Translations, where used
Common mistakes
  • Hiding the notice inside terms and conditions
  • One notice for everything, with no link between data items and purposes
  • Forgetting old data collected before the Act
Related questions

Someone asks what data we hold about them. What do we send?

Short answer: Yes, a clear summary, inside the published timeline

Send a summary of the personal data you hold about them and what you do with it, and the names of the other organisations you shared it with and what was shared. Check the person's identity first, log the request and keep a copy of your reply.

From your seat: Operations head. Front-line staff receive most requests. Teach them to log the request and pass it on the same day, not to answer it themselves.
In BFSI

The summary should list partner insurers, credit bureaus and collection agencies that received data.

What the law says

Section 11 gives the right to a summary and the list of organisations it was shared with. Rule 14 asks you to publish how requests are made and to answer within the period you publish. Sections 11–14 · Rule 14 · Section 8(9)–(10) · Rules 9, 14

Steps
  1. Log the request in one register the day it arrives.
  2. Verify identity using details you already hold.
  3. Search every system, including vendors' copies.
  4. Write a plain summary: what data, why it is used, who received it.
  5. Send it, and file the request, search notes and reply.
Evidence to keep
  • Request register
  • Search notes for each request
  • Copy of each reply with date
Common mistakes
  • Sending raw database dumps
  • Forgetting data held by vendors
  • No identity check before sending
Related questions

How do we handle a privacy complaint within 90 days?

Short answer: Reply within your published period, never beyond 90 days

Publish one clear way to complain, log every complaint, give it an owner and reply within the period you publish, never more than 90 days. People can go to the Data Protection Board only after using your process, so a good process keeps most matters with you.

From your seat: Operations head. Many complaints start as service complaints. Tag the ones about personal data so they enter the privacy log.
In BFSI

A privacy complaint may also reach the RBI Ombudsman. One log, tagged for both, avoids two different answers.

What the law says

Section 8(10) requires a working grievance process. Rule 14(3) caps the reply time at 90 days. Section 13 says people must use your process before approaching the Board. Section 8(9)–(10) · Rules 9, 14 · Sections 11–14 · Rule 14 · Sections 18–26

Steps
  1. Publish one contact for privacy complaints on your website, app and notices.
  2. Log each complaint with the date, channel and a named owner.
  3. Acknowledge within a few days, and set an internal target well under 90 days.
  4. Find and fix the cause, not just the single case.
  5. Reply in writing and close the entry with the date.
Evidence to keep
  • Complaint register with dates
  • Replies sent
  • Monthly summary to management
Common mistakes
  • Mixing privacy complaints into general complaints with no tag
  • No owner, so nobody counts the days
  • Closing a complaint without fixing the cause
Related questions

Staff share personal data on WhatsApp and personal email. What do we do?

Short answer: Yes, this is a common breach; give staff a safer option

Sending personal data to the wrong chat or a personal account is one of the most common breaches. Banning messaging rarely works. Give staff an approved tool that is easy to use, set simple rules, and make it safe to report a wrong send at once.

From your seat: Operations head. Shift groups and vendor chats are where data leaks. Give supervisors an approved way to share lists and photos.
In BFSI

Relationship managers share lead lists and statements on chat. Give them a CRM route.

What the law says

Section 8(5) asks for reasonable safeguards. A wrong send is a breach under Section 2(u), and Section 8(6) applies. Section 8(5) · Rule 6 · Section 8(6) · Rule 7

Steps
  1. Ask teams how they actually share files and photos today.
  2. Provide an approved tool for that job.
  3. Set three simple rules: approved tool, no personal accounts, report wrong sends.
  4. Teach the rules with real examples from your own work.
  5. Treat a quick report as good behaviour, not a disciplinary case.
Evidence to keep
  • Approved-tool policy
  • Training record
  • Incident reports of wrong sends
Common mistakes
  • A ban with no alternative
  • Punishing people who report
  • Ignoring group chats with vendors
Related questions

What about CCTV, visitor registers and biometric attendance?

Short answer: Yes, with notice, limits and a deletion period

All three are personal data. Put a clear notice where people are recorded, collect only what you need at reception, keep footage and registers for a set period, and protect biometric templates carefully. Do not keep copies of ID documents unless you must.

From your seat: Operations head. Check notices at entrances and recording areas, and who on site can view footage.
In BFSI

Branch and ATM CCTV needs notices and limited retention.

What the law says

Section 5 needs notice. Section 8(5) needs safeguards. Section 8(7) needs erasure after the purpose. For staff, Section 7(i) can cover security and attendance. Section 5 · Rule 3 · Section 8(5) · Rule 6 · Section 8(7) · Rule 8 · Section 7

Steps
  1. Put notices at CCTV points and reception, in the local language.
  2. Ask visitors only for name, phone and whom they are meeting, unless security needs more.
  3. Set a period for footage and registers, then delete.
  4. Restrict who can view footage, and log viewing.
  5. Check the vendor contracts for CCTV, guards and attendance systems.
Evidence to keep
  • Notices in place
  • Retention settings on the recorder
  • Viewing log
Common mistakes
  • Photocopying visitor IDs as routine
  • Footage kept until the disk fills
  • Biometric systems with vendor default passwords
Related questions

What about call recordings and customer service screens?

Short answer: Yes, with notice, a retention period and masking

Call recordings, chat transcripts and agent screens hold a lot of personal data. Tell callers that calls are recorded and why, keep recordings for a set period, limit who can listen, and mask card numbers and passwords on screen and in recordings.

From your seat: Operations head. Call scripts need a recording notice, and agents need to know when to pause the recording.
In BFSI

Never record card numbers or OTPs. Pause recording when customers read them out.

What the law says

Section 5 needs notice, Section 8(5) needs safeguards, and Section 8(7) needs erasure after the purpose. Section 5 · Rule 3 · Section 8(5) · Rule 6 · Section 8(7) · Rule 8

Steps
  1. Play a short recording notice at the start of calls.
  2. Set a retention period by call type.
  3. Pause recording when card or other sensitive details are given.
  4. Limit replay rights to quality and complaint teams.
  5. Lock agent screens and stop phones on the floor if data is sensitive.
Evidence to keep
  • Recording notice script
  • Retention settings
  • Replay access list
Common mistakes
  • Recordings kept indefinitely
  • Card numbers in recordings
  • Open replay access for all supervisors
Related questions

Someone asks us to delete their data. Must we?

Short answer: Yes, unless a law requires you to keep it

You must erase data that you no longer need for the purpose it was collected for, unless a law requires you to keep it. Where a law does require it, keep the data, stop using it for anything else, and tell the person why it is being kept and until when.

From your seat: Operations head. Front-line teams need a simple answer for 'delete my data': log it, pass it on, and explain the timeline.
In BFSI

Closed-account KYC and transaction records stay for the PMLA period; offers and profiling stop at once.

What the law says

Section 12 gives the right to correction and erasure. Section 8(7) allows retention only where a law requires it. Rule 8(3) asks every organisation to keep personal data and logs for at least one year first. Sections 11–14 · Rule 14 · Section 8(7) · Rule 8

Steps
  1. Log the request and verify identity.
  2. Check the retention schedule for each record type involved.
  3. Delete what has no legal reason to stay, including copies with vendors and in test systems.
  4. Mark what must stay, with the law and the end date.
  5. Reply in plain words: what was deleted, what is kept, why and until when.
Evidence to keep
  • Erasure log
  • Vendor deletion confirmations
  • Reply to the person
Common mistakes
  • Refusing every erasure request 'because of backups'
  • Deleting records a law requires
  • Not telling vendors
Related questions

Practical examples

Notice wording, request log, retention schedule, vendor clause and breach notice for banking, financial services and insurance.

The sections you will use most

Other rules that sit alongside DPDP

RuleWhat it saysWhat it means alongside DPDPSource
Prevention of Money-laundering Act, 2002 and RBI KYC Master Direction, 2016Keep transaction records for at least five years from the transaction, and identity records for at least five years after the relationship ends.These periods override an erasure request. Explain the retention to the customer and stop every other use.RBI KYC Master Direction
RBI Master Direction on IT Governance, Risk, Controls and Assurance Practices, 2023In force from 1 April 2024 for commercial banks, larger NBFCs, credit information companies and all-India financial institutions. Requires IT governance under the board, audit trails, logging and incident reporting to CERT-In and RBI.Most of the DPDP security duty is already here. Map controls once and use the evidence for both.RBI
RBI Master Direction on Outsourcing of IT Services, 2023The regulated entity stays responsible for outsourced IT, with contracts, audit rights and exit plans.Line up DPDP processor contracts with this direction, so one schedule meets both.RBI
RBI direction on storage of payment system data, 2018All data relating to payment systems must be stored only in India.This is stricter than DPDP Section 16, and it continues to apply.RBI
RBI rules on card storage and tokenisation (from 1 October 2022)Only card issuers and card networks may store actual card data. Others use tokens, created with the cardholder's explicit consent.Check logs, call recordings and support tickets for card numbers.RBI
RBI (Digital Lending) Directions, 2025Collect only need-based data with prior explicit consent and an audit trail. Apps should not access contacts, files, media or call logs; one-time access to camera, microphone or location is allowed for onboarding or KYC with consent.Your app permissions and lending partner contracts are where DPDP and RBI meet.RBI
IRDAI Information and Cyber Security Guidelines, 2023Report cyber incidents to CERT-In within six hours, and to IRDAI within 24 hours of the CERT-In report.One incident plan should run the CERT-In, IRDAI and Data Protection Board steps together.IRDAI
SEBI Cybersecurity and Cyber Resilience Framework (CSCRF), 2024Security, logging and incident-reporting duties for SEBI-regulated entities. Stock brokers and depository participants report cyber incidents within six hours.Use CSCRF evidence for DPDP security, then add notices, consent and rights.SEBI
CERT-In Directions, 28 April 2022Report specified cyber incidents within six hours. Keep ICT logs for 180 days within India. Sync clocks to Indian time sources.Applies to every BFSI entity in addition to the regulator's own clock.CERT-In
Credit Information Companies (Regulation) Act, 2005Governs what credit information is shared with credit bureaus and how errors are corrected.Credit bureau sharing has its own law; DPDP rights requests about bureau data should point to that process too.Act
RBI Integrated Ombudsman Scheme, 2021Customers can escalate unresolved complaints to the RBI Ombudsman.Privacy complaints may reach both the Ombudsman and the Data Protection Board. One complaint log helps.RBI
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