Each channel needs its own notice, and one grievance route must work across all of them. Ask only for what the service needs. Subsidy flows need Aadhaar-linked details; most other flows do not.
The first four things to sort out
Put a short notice on every booking and connection form.
Ask for Aadhaar only where the scheme needs it.
Keep partner offers behind separate consent.
Show one contact and grievance route in every app.
A worked example
Product head
A new online LPG connection form
BriefThe draft form asks for Aadhaar, bank details and an optional insurance offer.
ReviewAadhaar and bank details are kept only for subsidy applicants.
BuildThe insurance offer moves to a separate, unticked consent box with a short notice.
AfterThe notice version and grievance contact are recorded.
Evidence kept
Form review
Notice version
Consent record
Ask for what the service needs; offers come separately.
What others in the sector usually do. PSUs commonly keep the booking and bill payment flows free of marketing and ask for offer consent separately.
Where it usually goes wrong, by organisation type
Organisation type
Hotspots
Oil and gas marketing
Distributor registers and delivery slips with addresses; Subsidy and Aadhaar data in distributor software; Consumer numbers shared with marketing partners
Power generation and transmission
Contract labour gate passes and biometrics; PSU hospital records of employees and families; Township allotment and resident records
Electricity distribution (state discoms)
Smart-meter data held by the meter vendor; Billing files shared with collection agencies; Consumer lists exposed on public bill lookup pages
Transport undertakings (rail PSUs, metro, state road transport)
Passenger lists and reservation charts; Concession passes with ID copies; CCTV and travel-card data
Steel, mining, defence production and heavy industry
Medical surveillance records of workers; Township and school records; Resettlement and compensation records of affected families
State development corporations and boards
Lottery and allotment lists published with full details; Ration and supply records; Old paper files in record rooms
9 questions the Product head asks, answered in full
Short answer: Yes, you are responsible for what they do with your consumers' data
When distributors, dealers or franchisees handle consumer data for your service, they act for you, and you are responsible. Give them only what they need, add a data clause to agreements, train them, and check a sample every year. If a partner uses data for its own business, such as selling insurance, that is outside your purpose and must stop.
Short answer: Four questions at design, then build the basics in
Ask four questions at the design stage: what personal data, why, for how long, and who sees it. Then build in what the Act assumes: a notice, consent where needed, role-based access, logs of record views, a way to delete, and a way to answer requests. Adding these after launch costs far more.
From your seat: Product head. Add four questions to every feature brief: what data, why, how long, who sees it.
Short answer: Yes, within the purpose or with consent
Yes, where the use fits the purpose people were told, or you have consent for it. Improving the service people signed up for usually fits. Selling insights, profiling for third parties or targeting children does not. Mask or aggregate wherever the question allows, and give analysis copies their own deletion date.
From your seat: Product head. Product analytics needs a basis like any other use.
What the law says
Section 4 needs a lawful basis for each purpose. Section 6 needs specific consent. Section 9 bars behavioural monitoring of children. Section 8(3) asks for accuracy when data drives decisions. Section 4 · Section 6 · Section 9 · Rules 10, 12 · Section 8(3)
Short answer: Yes, at every point where you collect data
A notice must tell people, in plain words, what data you collect, why, how they can withdraw consent, how they can use their rights and how they can complain to the Data Protection Board. It has to stand on its own, separate from long terms and conditions, and be shown at the point where data is collected.
From your seat: Product head. The notice must change when the feature changes what you collect.
Example in PSUs and utilities
LPG booking, new connection forms, ticket counters and bill payment portals each need a notice.
What the law says
Section 5 and Rule 3 ask for a notice that can be understood on its own, with an itemised list of the data and the purpose for each item. Data you already hold from before the Act also needs a notice, as soon as reasonably practicable. Section 5 · Rule 3 · Section 6 · Sections 11–14 · Rule 14
Steps
List every point where personal data comes in: forms, apps, counters, calls, emails, partner feeds.
Write one short notice per collection point, with the data items and purpose side by side.
Add how to withdraw consent, how to make a request and the DPO or contact person's details.
Offer the notice in English and in the languages your consumers actually use.
Keep each version with the date it went live.
Evidence to keep
Screenshots or copies of the notice at each collection point, with dates
Notice version history
Translations, where used
Common mistakes
Hiding the notice inside terms and conditions
One notice for everything, with no link between data items and purposes
Short answer: It depends on the use; most organisations need both
For every use of personal data you need one basis: consent, or one of the legitimate uses in Section 7, such as a legal duty, employment, a medical emergency, or data a person gave voluntarily for a specific purpose. Anything beyond what the person expects, such as marketing, profiling or sharing with partners, usually needs consent.
From your seat: Product head. Separate boxes for separate purposes, never pre-ticked.
Example in PSUs and utilities
Supplying the service rests on the purpose consumers gave data for; marketing and partner offers need consent.
What the law says
Section 4 allows processing only with consent or for a legitimate use. Section 6 sets what valid consent looks like. Section 7 lists the uses that need no consent. Section 4 · Section 6 · Section 7
Steps
List each purpose for which you use personal data.
Against each purpose, write the basis: consent or the exact clause of Section 7.
Where the basis is consent, check that it was asked separately, with a clear action and no pre-ticked box.
Stop or re-paper any purpose with no basis.
Review the list whenever a new product, campaign or system starts.
Evidence to keep
Purpose and basis register
Consent records with date, version and channel
Legal sign-off on each legitimate use relied on
Common mistakes
Treating account terms as consent for marketing
Bundling several purposes in one tick-box
Relying on 'legitimate interest', which the Indian Act does not have
Short answer: Stop that use quickly, across every system and vendor
Withdrawal must be as easy as giving consent. Once someone withdraws, you and every vendor working for you must stop that use within a reasonable time. What was done before withdrawal stays lawful, and data that a law requires you to keep is kept.
From your seat: Product head. Withdrawal should take the same number of taps as giving consent.
What the law says
Section 6(4) to 6(6) give the right to withdraw at any time, with the same ease, and require processors to stop as well. Section 8(7) then asks for erasure unless a law requires retention. Section 6 · Section 8(7) · Rule 8 · Section 8(1)–(2)
Steps
Give one simple way to withdraw on every channel where consent is taken.
Record the withdrawal against the person and the purpose.
Push the change to every system and vendor that uses that purpose.
Confirm to the person, in writing, what has stopped and what is kept by law.
Check a sample every month to see that the change actually reached every list.
Evidence to keep
Withdrawal log with time stamps
Proof that downstream systems and vendors updated
Confirmation sent to the person
Common mistakes
Withdrawal by email only, while consent was one tap in an app
Stopping in the main system but not in vendor lists
Short answer: Check every channel; children often appear where you least expect
Anyone under 18 is a child under the Act. For a child's data you need verifiable consent from a parent or lawful guardian, and you must not track, behaviourally monitor or show targeted ads to children. Some classes and purposes are exempt under Rule 12 and the Fourth Schedule, for example healthcare to the extent needed to protect the child's health, and educational institutions for their educational work.
From your seat: Product head. If children can sign up, plan parent consent and no tracking.
Example in PSUs and utilities
PSU schools and hospitals handle children's data.
What the law says
Section 9 sets the duties. Rule 10 explains how to verify the parent. Rule 12 and the Fourth Schedule list the exemptions. Section 9 · Rules 10, 12 · Section 6
Steps
Find where children's data enters: customers, dependants, interns, visitors, scholarships, app sign-ups.
Decide whether an exemption in the Fourth Schedule applies to that purpose.
Where none applies, add an age question and a parent-consent step.
Switch off tracking and targeted ads for under-18 users.
Record the decision for each channel.
Evidence to keep
Channel-by-channel note on children's data
Parent-consent records
Ad and tracking settings
Common mistakes
Assuming 'we are B2B, so no children'
Using the age 13 or 16 from foreign laws
Treating a tick-box from the child as parental consent
Short answer: Required only for SDFs; good practice for high-risk changes
By law, only Significant Data Fiduciaries must do a yearly impact assessment. For everyone else it is good practice for high-risk changes: new tracking, profiling, large data sharing, children's data or moving data abroad. A short assessment before the change is cheaper than fixing it later.
From your seat: Product head. New features that profile or track people need an assessment.
Short answer: Yes, a clear summary, inside the published timeline
Send a summary of the personal data you hold about them and what you do with it, and the names of the other organisations you shared it with and what was shared. Check the person's identity first, log the request and keep a copy of your reply.
From your seat: Product head. Design a way for users to see and download their data.
Example in PSUs and utilities
Consumers can ask who received their data: distributors, franchisees, payment partners.
What the law says
Section 11 gives the right to a summary and the list of organisations it was shared with. Rule 14 asks you to publish how requests are made and to answer within the period you publish. Sections 11–14 · Rule 14 · Section 8(9)–(10) · Rules 9, 14
Steps
Log the request in one register the day it arrives.
Verify identity using details you already hold.
Search every system, including vendors' copies.
Write a plain summary: what data, why it is used, who received it.
Send it, and file the request, search notes and reply.
Sections 11–14 · Rule 14: Rights of people. Consumers can ask what you hold and who you shared it with.
Other rules that sit alongside DPDP
Rule
What it says
What it means alongside DPDP
Source
DPDP Act, Section 2(x) and Article 12 of the Constitution
The Act defines 'State' with the meaning in Article 12. Many PSUs have been treated as 'the State' by courts, depending on government control.
Get a legal view on which activities can rely on Section 7(b), 7(c) and 17(4). Customer-facing commercial work usually follows full duties.
MeitY
CERT-In Directions, 2022
Report specified cyber incidents within six hours; keep ICT logs 180 days in India.
Applies to every PSU.
CERT-In
IT Act, Section 70 and NCIIPC
Systems notified as protected systems come under NCIIPC's critical information infrastructure framework.
Plant control, grid and pipeline systems may be notified; personal data in them follows DPDP too.
NCIIPC
CEA (Cyber Security in Power Sector) Guidelines, 2021
Cyber security requirements for power sector utilities, including incident reporting and supply chain controls.
Power PSUs and discoms can use this evidence for DPDP Rule 6.
Central Electricity Authority
Aadhaar Act, 2016
Aadhaar-linked subsidies such as LPG must store Aadhaar numbers securely and limit sharing.
Distributor systems and counters must not keep Aadhaar copies.
UIDAI
Labour Codes (in force from 21 November 2025)
Registers for workers and contract labour, health and safety records for hazardous work.
Set retention for worker and contract labour records against the codes and state rules.
Ministry of Labour
SEBI LODR Regulations (listed PSUs)
Listed PSUs follow disclosure and governance rules.
Board-level reporting on data protection fits into existing risk committee work.
SEBI
RTI Act, Section 8(1)(j) as amended
Personal information is exempt from RTI disclosure since 13 November 2025.
PSU CPIOs should apply the new wording with reasoned orders.
SFLC.in summary
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