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Public sector undertakings and utilities

DPDP for the DPO / Privacy lead in PSUs and utilities

You look after data for consumers in the lakhs or crores, held across your own systems and a large network of distributors or franchisees.

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What is different here

The first question is legal: for which activities, if any, can you use the State provisions? After that, the work looks like any large consumer business, with the extra weight of public scrutiny and RTI.

The first four things to sort out

  1. Get a legal view on the State provisions, activity by activity.
  2. List every partner network that sees consumer data.
  3. Publish one contact and grievance route across channels.
  4. Set retention by record type.

A worked example: An LPG consumer complains about marketing calls

  1. Day 1A consumer complains that she gets insurance calls after booking a cylinder.
  2. Day 4The DPO's team finds a distributor shared its consumer list with a local insurance agent.
  3. Day 6The distributor is told to stop, the list is retrieved and the consumer is informed.
  4. Month 1Distributor agreements get a data clause; distributors are trained.

Evidence kept: Complaint; Investigation note; Distributor notice; Agreement amendment.

Partner networks need contract terms and checks.

What others in the sector usually do. PSUs that have started treat consumer-facing work as full DPDP and keep State provisions for narrow public functions.

Where it usually goes wrong, by organisation type

Organisation typeHotspots
Oil and gas marketingDistributor registers and delivery slips with addresses; Subsidy and Aadhaar data in distributor software; Consumer numbers shared with marketing partners
Power generation and transmissionContract labour gate passes and biometrics; PSU hospital records of employees and families; Township allotment and resident records
Electricity distribution (state discoms)Smart-meter data held by the meter vendor; Billing files shared with collection agencies; Consumer lists exposed on public bill lookup pages
Transport undertakings (rail PSUs, metro, state road transport)Passenger lists and reservation charts; Concession passes with ID copies; CCTV and travel-card data
Steel, mining, defence production and heavy industryMedical surveillance records of workers; Township and school records; Resettlement and compensation records of affected families
State development corporations and boardsLottery and allotment lists published with full details; Ration and supply records; Old paper files in record rooms

10 guides for the DPO / Privacy lead, in full

Is our PSU 'the State' under DPDP, and what changes if it is?

Short answer: Possibly, for some activities; get a written legal view

The DPDP Act uses the Article 12 meaning of 'State'. Many PSUs have been treated as the State by courts, depending on how deeply the government controls them. If you are, Section 7(b) and 7(c) and Section 17(4) may apply to public functions, but not automatically to commercial customer-facing work. Write an activity-wise legal view and keep the State provisions narrow.

From your seat: DPO / Privacy lead. Apply the note in request replies.
What the law says

Section 2(x) defines State by reference to Article 12. Sections 7(b), 7(c) and 17(4) apply to the State. Section 7 · Section 8(7) · Rule 8

Steps
  1. List activities: public functions, schemes, commercial sales.
  2. Get a legal view for each.
  3. Apply full duties where unsure.
  4. Record the view and get board approval.
  5. Review if courts or MeitY clarify.
Evidence to keep
  • Legal note
  • Board approval
Common mistakes
  • Claiming State status for marketing
  • No written view
  • Assuming exemption from security
Related questions

What about distributors, dealers and franchisees?

Short answer: Yes, you are responsible for what they do with your consumers' data

When distributors, dealers or franchisees handle consumer data for your service, they act for you, and you are responsible. Give them only what they need, add a data clause to agreements, train them, and check a sample every year. If a partner uses data for its own business, such as selling insurance, that is outside your purpose and must stop.

From your seat: DPO / Privacy lead. Partner complaints are a leading indicator.
What the law says

Section 8(1) and 8(2) cover processors. Section 8(1)–(2) · Section 8(5) · Rule 6 · Section 6

Steps
  1. List partner types and numbers.
  2. Issue a standard data clause.
  3. Give masked views where possible.
  4. Train partners.
  5. Check samples yearly.
Evidence to keep
  • Partner list
  • Signed clauses
  • Training and check records
Common mistakes
  • Full consumer exports to partners
  • No clause
  • No checks
Related questions

What should our privacy notice say, and where must people see it?

Short answer: Yes, at every point where you collect data

A notice must tell people, in plain words, what data you collect, why, how they can withdraw consent, how they can use their rights and how they can complain to the Data Protection Board. It has to stand on its own, separate from long terms and conditions, and be shown at the point where data is collected.

From your seat: DPO / Privacy lead. You own the wording and the version history. Keep a folder with every live notice, its date and who approved it; that folder is usually the first thing an auditor asks for.
In PSUs and utilities

LPG booking, new connection forms, ticket counters and bill payment portals each need a notice.

What the law says

Section 5 and Rule 3 ask for a notice that can be understood on its own, with an itemised list of the data and the purpose for each item. Data you already hold from before the Act also needs a notice, as soon as reasonably practicable. Section 5 · Rule 3 · Section 6 · Sections 11–14 · Rule 14

Steps
  1. List every point where personal data comes in: forms, apps, counters, calls, emails, partner feeds.
  2. Write one short notice per collection point, with the data items and purpose side by side.
  3. Add how to withdraw consent, how to make a request and the DPO or contact person's details.
  4. Offer the notice in English and in the languages your consumers actually use.
  5. Keep each version with the date it went live.
Evidence to keep
  • Screenshots or copies of the notice at each collection point, with dates
  • Notice version history
  • Translations, where used
Common mistakes
  • Hiding the notice inside terms and conditions
  • One notice for everything, with no link between data items and purposes
  • Forgetting old data collected before the Act
Related questions

Someone asks what data we hold about them. What do we send?

Short answer: Yes, a clear summary, inside the published timeline

Send a summary of the personal data you hold about them and what you do with it, and the names of the other organisations you shared it with and what was shared. Check the person's identity first, log the request and keep a copy of your reply.

From your seat: DPO / Privacy lead. Requests land with you even when the data sits with other teams. Agree a turnaround with each system owner in advance, so you are not chasing people on day 25.
In PSUs and utilities

Consumers can ask who received their data: distributors, franchisees, payment partners.

What the law says

Section 11 gives the right to a summary and the list of organisations it was shared with. Rule 14 asks you to publish how requests are made and to answer within the period you publish. Sections 11–14 · Rule 14 · Section 8(9)–(10) · Rules 9, 14

Steps
  1. Log the request in one register the day it arrives.
  2. Verify identity using details you already hold.
  3. Search every system, including vendors' copies.
  4. Write a plain summary: what data, why it is used, who received it.
  5. Send it, and file the request, search notes and reply.
Evidence to keep
  • Request register
  • Search notes for each request
  • Copy of each reply with date
Common mistakes
  • Sending raw database dumps
  • Forgetting data held by vendors
  • No identity check before sending
Related questions

How do we handle a privacy complaint within 90 days?

Short answer: Reply within your published period, never beyond 90 days

Publish one clear way to complain, log every complaint, give it an owner and reply within the period you publish, never more than 90 days. People can go to the Data Protection Board only after using your process, so a good process keeps most matters with you.

From your seat: DPO / Privacy lead. Count the days yourself. A short monthly note to management with open complaints and their age keeps the 90-day limit visible.
In PSUs and utilities

Complaints come through call centres, portals and CPGRAMS. Tag the data ones.

What the law says

Section 8(10) requires a working grievance process. Rule 14(3) caps the reply time at 90 days. Section 13 says people must use your process before approaching the Board. Section 8(9)–(10) · Rules 9, 14 · Sections 11–14 · Rule 14 · Sections 18–26

Steps
  1. Publish one contact for privacy complaints on your website, app and notices.
  2. Log each complaint with the date, channel and a named owner.
  3. Acknowledge within a few days, and set an internal target well under 90 days.
  4. Find and fix the cause, not just the single case.
  5. Reply in writing and close the entry with the date.
Evidence to keep
  • Complaint register with dates
  • Replies sent
  • Monthly summary to management
Common mistakes
  • Mixing privacy complaints into general complaints with no tag
  • No owner, so nobody counts the days
  • Closing a complaint without fixing the cause
Related questions

How long can we keep personal data?

Short answer: For the legal or business period, then erase

Keep data for as long as its purpose needs, or as long as a law requires, and then erase it. Every organisation must keep personal data and logs for at least one year under Rule 8(3). Write a retention schedule by record type, with the law or reason against each period.

From your seat: DPO / Privacy lead. Draft the schedule, but get Legal and each department head to sign their rows. Your role is to make sure deletion actually happens.
In PSUs and utilities

Pension and service records are kept long; consumer records follow legal and business needs.

What the law says

Section 8(7) asks for erasure when the purpose is over, unless a law requires retention. Rule 8(3) sets a one-year minimum for personal data, traffic data and logs. Section 8(7) · Rule 8 · Section 8(5) · Rule 6

Steps
  1. List the record types you hold.
  2. Write the period for each, with the law, regulator rule or business reason.
  3. Set a trigger for the period to start: end of relationship, date of transaction, exit date.
  4. Automate deletion where you can; for paper, schedule shredding.
  5. Keep a deletion log.
Evidence to keep
  • Retention schedule approved by Legal
  • Deletion log
  • Shredding or disposal certificates
Common mistakes
  • 'Keep everything forever' because storage is cheap
  • Deleting before the legal minimum
  • Forgetting email, shared drives and backups
Related questions

Do we process children's data, and what changes if we do?

Short answer: Check every channel; children often appear where you least expect

Anyone under 18 is a child under the Act. For a child's data you need verifiable consent from a parent or lawful guardian, and you must not track, behaviourally monitor or show targeted ads to children. Some classes and purposes are exempt under Rule 12 and the Fourth Schedule, for example healthcare to the extent needed to protect the child's health, and educational institutions for their educational work.

From your seat: DPO / Privacy lead. Ask every team, not only marketing. Dependants, interns, scholarship applicants and visitors are where children's data usually hides.
In PSUs and utilities

PSU schools and hospitals handle children's data.

What the law says

Section 9 sets the duties. Rule 10 explains how to verify the parent. Rule 12 and the Fourth Schedule list the exemptions. Section 9 · Rules 10, 12 · Section 6

Steps
  1. Find where children's data enters: customers, dependants, interns, visitors, scholarships, app sign-ups.
  2. Decide whether an exemption in the Fourth Schedule applies to that purpose.
  3. Where none applies, add an age question and a parent-consent step.
  4. Switch off tracking and targeted ads for under-18 users.
  5. Record the decision for each channel.
Evidence to keep
  • Channel-by-channel note on children's data
  • Parent-consent records
  • Ad and tracking settings
Common mistakes
  • Assuming 'we are B2B, so no children'
  • Using the age 13 or 16 from foreign laws
  • Treating a tick-box from the child as parental consent
Related questions

Something has gone wrong. What happens in the first 72 hours?

Short answer: Six hours for CERT-In; without delay for people and the Board; 72 hours for the detailed report

Contain it, then tell people. A reportable cyber incident goes to CERT-In within six hours of being noticed. Under DPDP, each affected person and the Data Protection Board must be told without delay, and the Board needs a detailed report within 72 hours. Sector regulators may have their own clock too.

From your seat: DPO / Privacy lead. You decide whether people and the Data Protection Board must be told, so you must be on the first call, not informed the next morning.
In PSUs and utilities

A leaked consumer list from a distributor is your breach to report.

What the law says

Section 8(6) and Rule 7 set the DPDP steps. The CERT-In Directions of 28 April 2022 set the six-hour report. A breach includes accidental disclosure and loss of access, not only hacking. Section 8(6) · Rule 7 · Section 8(5) · Rule 6

Steps
  1. Name one incident lead and a back-up, with phone numbers that work at night.
  2. Write the first-hour steps: isolate, preserve logs, tell the DPO and the incident lead.
  3. Keep ready-made drafts for CERT-In, the regulator, the Board and affected people.
  4. Decide in advance who signs off each message.
  5. Rehearse once a year with the people who would actually be called.
Evidence to keep
  • Incident plan with clocks
  • Rehearsal record
  • Incident log with times of each step
Common mistakes
  • Waiting to finish the investigation before telling anyone
  • Treating a wrong email or a lost laptop as 'not a breach'
  • Only IT knowing the plan
Related questions

What must a vendor contract say about personal data?

Short answer: Yes, every vendor that touches personal data

You stay responsible for what your vendors do with personal data. The contract should say what data they get, for what purpose, the security they must keep, how fast they must tell you about an incident, that sub-contractors need your approval, and how data is returned or deleted at the end.

From your seat: DPO / Privacy lead. Keep the vendor register with IT and Procurement. You decide which vendors carry the most personal-data risk and need review first.
In PSUs and utilities

Distributors, franchisees, meter vendors, ticketing vendors and labour contractors.

What the law says

Section 8(1) keeps responsibility with you. Section 8(2) allows a processor only under a valid contract. Rule 6 asks for security terms in that contract. Section 8(1)–(2) · Section 8(5) · Rule 6 · Section 8(6) · Rule 7 · Section 8(7) · Rule 8

Steps
  1. List vendors who receive or can see personal data.
  2. Rank them by how much and how sensitive.
  3. Add a data-protection schedule to each contract, starting with the top ten.
  4. Ask for evidence: certificates, test results, deletion confirmations.
  5. Review the top vendors every year.
Evidence to keep
  • Vendor register
  • Signed data-protection schedules
  • Annual review notes
Common mistakes
  • Relying on the vendor's standard terms
  • No incident-notice time
  • No exit and deletion clause
Related questions

Practical examples

Notice wording, request log, retention schedule, vendor clause and breach notice for public sector undertakings and utilities.

The sections you will use most

Other rules that sit alongside DPDP

RuleWhat it saysWhat it means alongside DPDPSource
DPDP Act, Section 2(x) and Article 12 of the ConstitutionThe Act defines 'State' with the meaning in Article 12. Many PSUs have been treated as 'the State' by courts, depending on government control.Get a legal view on which activities can rely on Section 7(b), 7(c) and 17(4). Customer-facing commercial work usually follows full duties.MeitY
CERT-In Directions, 2022Report specified cyber incidents within six hours; keep ICT logs 180 days in India.Applies to every PSU.CERT-In
IT Act, Section 70 and NCIIPCSystems notified as protected systems come under NCIIPC's critical information infrastructure framework.Plant control, grid and pipeline systems may be notified; personal data in them follows DPDP too.NCIIPC
CEA (Cyber Security in Power Sector) Guidelines, 2021Cyber security requirements for power sector utilities, including incident reporting and supply chain controls.Power PSUs and discoms can use this evidence for DPDP Rule 6.Central Electricity Authority
Aadhaar Act, 2016Aadhaar-linked subsidies such as LPG must store Aadhaar numbers securely and limit sharing.Distributor systems and counters must not keep Aadhaar copies.UIDAI
Labour Codes (in force from 21 November 2025)Registers for workers and contract labour, health and safety records for hazardous work.Set retention for worker and contract labour records against the codes and state rules.Ministry of Labour
SEBI LODR Regulations (listed PSUs)Listed PSUs follow disclosure and governance rules.Board-level reporting on data protection fits into existing risk committee work.SEBI
RTI Act, Section 8(1)(j) as amendedPersonal information is exempt from RTI disclosure since 13 November 2025.PSU CPIOs should apply the new wording with reasoned orders.SFLC.in summary
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