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DPDP Insights › IT, ITeS, BPO and GCC › Product head

DPDP for the Product head in IT and ITeS

Reviewed by InfraVeritas360 ResearchFirst published Last reviewed

Sources: DPDP Act, 2023 and DPDP Rules, 2025 (MeitY) · CERT-In · MeitY · MeitY · TRAI

If you build a SaaS product, each feature decides what your customers can collect, and what you collect for yourself.

Written for: Product head, IT, ITeS, BPO and GCC. Open this seat in the interactive tool

What is different here

Your business customers decide the purpose for the data they put in your product; you follow their instructions. Your own sign-ups, trial users and website visitors are fully yours. Features such as export, deletion, logs and admin roles help customers meet their own DPDP duties.

The first four things to sort out

  1. Add four privacy questions to every feature brief.
  2. Give customer admins a working delete and export for their tenant.
  3. Keep product usage analytics separate from customer data.
  4. Update your own sign-up notice when collection changes.

A worked example

Product head

A customer asks how to delete one of its users

  1. Day 1A business customer's admin asks support how to delete a user's data from the client systems.
  2. Day 2The product team finds deletion covers the main database but not exports and backups.
  3. Month 1A tenant delete is built, with exports removed and backups expiring on a set cycle.
  4. AfterCustomers get a deletion confirmation they can keep as evidence.

Evidence kept

  • Support ticket
  • Feature brief
  • Deletion confirmation

Your product's deletion is your customers' DPDP evidence.

What others in the sector usually do. Many SaaS teams add a deletion check to the definition of done for every feature that stores data.

Where it usually goes wrong, by organisation type

Organisation typeHotspots
IT services and consultingProduction data copied to laptops or test environments; Shared client credentials in team chats; Sub-contractors working under your client access
BPO and contact centreCard numbers spoken on recorded calls; Phones and paper on the floor; Outbound calls without consent checks for Indian customers
Global capability centreIndian customer data mixed into global data sets; Global HR systems hosted abroad; Intra-group agreements that predate DPDP
SaaS and software productsSupport staff browsing customer tenants; Analytics on customer data beyond the contract; Deletion that does not reach backups
Managed services, data centres and cloudPrivileged admin access across many clients; Subscriber records kept with no access limits; Backups of client systems held for years

10 questions the Product head asks, answered in full

How should our people access client systems?

Short answer: Named, logged and removed at roll-off

Through named accounts, from managed devices or controlled jump servers, with multi-factor sign-in and logging. Access should be removed the day someone rolls off. Client data should stay in client systems and not be copied to laptops, internal tickets or chat.

What the law says

Section 8(5) and Rule 6 apply to your safeguards even where you are the processor. Section 8(5) · Rule 6 · Section 8(1)–(2)

Steps
  1. No shared client credentials.
  2. MFA on all client access.
  3. Jump servers or VDI for sensitive clients.
  4. Roll-off removal the same day.
  5. Quarterly access review per client.
Evidence to keep
  • Access lists per client
  • Review records
  • Roll-off removal reports
Common mistakes
  • Shared logins in team chat
  • Copying production data to laptops
  • Access left after roll-off

Does DPDP apply to data of foreign clients' customers?

Short answer: Mostly exempt for offshore data; security still applies

Mostly not. Section 17(1)(d) exempts processing of personal data of people outside India when you do it under a contract with a party outside India. Security safeguards and responsibility for your processors still apply. The exemption does not cover your Indian staff, Indian customers, or Indian data mixed into the same work.

What the law says

Section 17(1)(d) sets the exemption. Section 8(5) and 8(1) still apply. Section 17(1)(d) · Section 8(5) · Rule 6 · Section 8(1)–(2)

Steps
  1. Tag each project by where the people live.
  2. Find mixed projects with Indian data.
  3. Keep security controls the same for all.
  4. Record which contracts rely on the exemption.
  5. Review when projects change.
Evidence to keep
  • Project tagging
  • Contract list
Common mistakes
  • Assuming all client work is exempt
  • Lower security for exempt data
  • Missing Indian data in global data sets

How do we build privacy into a new product or system?

Short answer: Four questions at design, then build the basics in

Ask four questions at the design stage: what personal data, why, for how long, and who sees it. Then build in what the Act assumes: a notice, consent where needed, role-based access, logs of record views, a way to delete, and a way to answer requests. Adding these after launch costs far more.

From your seat: Product head. Add four questions to every feature brief: what data, why, how long, who sees it.
What the law says

Sections 5 to 12 assume systems that can show notices, record consent, limit access, log, delete and answer requests. Section 5 · Rule 3 · Section 6 · Section 8(5) · Rule 6 · Section 8(7) · Rule 8 · Sections 11–14 · Rule 14

Steps
  1. Add the four questions to design templates.
  2. Drop data you do not need.
  3. Build access roles and record-view logs.
  4. Build deletion and request export.
  5. Register the system in the inventory at launch.
Evidence to keep
  • Design review records
  • Inventory entries
  • Deletion tests
Common mistakes
  • Privacy review only at launch
  • Collecting 'in case we need it'
  • No delete function

Can we use customer data for analytics and models?

Short answer: Yes, within the purpose or with consent

Yes, where the use fits the purpose people were told, or you have consent for it. Improving the service people signed up for usually fits. Selling insights, profiling for third parties or targeting children does not. Mask or aggregate wherever the question allows, and give analysis copies their own deletion date.

From your seat: Product head. Product analytics needs a basis like any other use.
What the law says

Section 4 needs a lawful basis for each purpose. Section 6 needs specific consent. Section 9 bars behavioural monitoring of children. Section 8(3) asks for accuracy when data drives decisions. Section 4 · Section 6 · Section 9 · Rules 10, 12 · Section 8(3)

Steps
  1. Write the question and the data needed.
  2. Check the purpose people were told.
  3. Mask or aggregate by default.
  4. Get consent for uses outside the purpose.
  5. Set a deletion date for the copy.
Evidence to keep
  • Purpose checks
  • Data specifications
  • Retention entries
Common mistakes
  • Using all data because it is there
  • Analysis copies with no end date
  • Profiling children

What should our privacy notice say, and where must people see it?

Short answer: Yes, at every point where you collect data

A notice must tell people, in plain words, what data you collect, why, how they can withdraw consent, how they can use their rights and how they can complain to the Data Protection Board. It has to stand on its own, separate from long terms and conditions, and be shown at the point where data is collected.

From your seat: Product head. The notice must change when the feature changes what you collect.
Example in IT and ITeS

Your careers page, candidate portal, employee onboarding and website forms need notices. For client data, the client gives the notice.

What the law says

Section 5 and Rule 3 ask for a notice that can be understood on its own, with an itemised list of the data and the purpose for each item. Data you already hold from before the Act also needs a notice, as soon as reasonably practicable. Section 5 · Rule 3 · Section 6 · Sections 11–14 · Rule 14

Steps
  1. List every point where personal data comes in: forms, apps, counters, calls, emails, partner feeds.
  2. Write one short notice per collection point, with the data items and purpose side by side.
  3. Add how to withdraw consent, how to make a request and the DPO or contact person's details.
  4. Offer the notice in English and in the languages your client customers actually use.
  5. Keep each version with the date it went live.
Evidence to keep
  • Screenshots or copies of the notice at each collection point, with dates
  • Notice version history
  • Translations, where used
Common mistakes
  • Hiding the notice inside terms and conditions
  • One notice for everything, with no link between data items and purposes
  • Forgetting old data collected before the Act

Someone withdraws consent. What has to stop, and how fast?

Short answer: Stop that use quickly, across every system and vendor

Withdrawal must be as easy as giving consent. Once someone withdraws, you and every vendor working for you must stop that use within a reasonable time. What was done before withdrawal stays lawful, and data that a law requires you to keep is kept.

From your seat: Product head. Withdrawal should take the same number of taps as giving consent.
What the law says

Section 6(4) to 6(6) give the right to withdraw at any time, with the same ease, and require processors to stop as well. Section 8(7) then asks for erasure unless a law requires retention. Section 6 · Section 8(7) · Rule 8 · Section 8(1)–(2)

Steps
  1. Give one simple way to withdraw on every channel where consent is taken.
  2. Record the withdrawal against the person and the purpose.
  3. Push the change to every system and vendor that uses that purpose.
  4. Confirm to the person, in writing, what has stopped and what is kept by law.
  5. Check a sample every month to see that the change actually reached every list.
Evidence to keep
  • Withdrawal log with time stamps
  • Proof that downstream systems and vendors updated
  • Confirmation sent to the person
Common mistakes
  • Withdrawal by email only, while consent was one tap in an app
  • Stopping in the main system but not in vendor lists
  • Deleting records a law requires you to keep

Do we process children's data, and what changes if we do?

Short answer: Check every channel; children often appear where you least expect

Anyone under 18 is a child under the Act. For a child's data you need verifiable consent from a parent or lawful guardian, and you must not track, behaviourally monitor or show targeted ads to children. Some classes and purposes are exempt under Rule 12 and the Fourth Schedule, for example healthcare to the extent needed to protect the child's health, and educational institutions for their educational work.

From your seat: Product head. If children can sign up, plan parent consent and no tracking.
Example in IT and ITeS

Usually only if a client's service involves children, or in staff dependants' records.

What the law says

Section 9 sets the duties. Rule 10 explains how to verify the parent. Rule 12 and the Fourth Schedule list the exemptions. Section 9 · Rules 10, 12 · Section 6

Steps
  1. Find where children's data enters: customers, dependants, interns, visitors, scholarships, app sign-ups.
  2. Decide whether an exemption in the Fourth Schedule applies to that purpose.
  3. Where none applies, add an age question and a parent-consent step.
  4. Switch off tracking and targeted ads for under-18 users.
  5. Record the decision for each channel.
Evidence to keep
  • Channel-by-channel note on children's data
  • Parent-consent records
  • Ad and tracking settings
Common mistakes
  • Assuming 'we are B2B, so no children'
  • Using the age 13 or 16 from foreign laws
  • Treating a tick-box from the child as parental consent

Do we need a Data Protection Impact Assessment?

Short answer: Required only for SDFs; good practice for high-risk changes

By law, only Significant Data Fiduciaries must do a yearly impact assessment. For everyone else it is good practice for high-risk changes: new tracking, profiling, large data sharing, children's data or moving data abroad. A short assessment before the change is cheaper than fixing it later.

From your seat: Product head. New features that profile or track people need an assessment.
What the law says

Section 10 and Rule 13 require a yearly impact assessment for Significant Data Fiduciaries. Section 10 · Rule 13 · Section 9 · Rules 10, 12 · Section 16 · Rule 15

Steps
  1. Define what counts as a high-risk change for you.
  2. Use a two-page template.
  3. Record the data, purpose, risks and safeguards.
  4. Get the DPO's view before approval.
  5. Keep it with the project record.
Evidence to keep
  • Assessment template
  • Completed assessments
  • DPO views
Common mistakes
  • Treating it as paperwork after launch
  • A 40-page template nobody completes
  • No trigger list

Someone asks what data we hold about them. What do we send?

Short answer: Yes, a clear summary, inside the published timeline

Send a summary of the personal data you hold about them and what you do with it, and the names of the other organisations you shared it with and what was shared. Check the person's identity first, log the request and keep a copy of your reply.

From your seat: Product head. Design a way for users to see and download their data.
Example in IT and ITeS

Requests about client data go to the client. Requests from staff and candidates come to you.

What the law says

Section 11 gives the right to a summary and the list of organisations it was shared with. Rule 14 asks you to publish how requests are made and to answer within the period you publish. Sections 11–14 · Rule 14 · Section 8(9)–(10) · Rules 9, 14

Steps
  1. Log the request in one register the day it arrives.
  2. Verify identity using details you already hold.
  3. Search every system, including vendors' copies.
  4. Write a plain summary: what data, why it is used, who received it.
  5. Send it, and file the request, search notes and reply.
Evidence to keep
  • Request register
  • Search notes for each request
  • Copy of each reply with date
Common mistakes
  • Sending raw database dumps
  • Forgetting data held by vendors
  • No identity check before sending

The sections you will use most

Other rules that sit alongside DPDP

RuleWhat it saysWhat it means alongside DPDPSource
CERT-In Directions, 28 April 2022Report specified cyber incidents within six hours. Keep ICT logs for 180 days within India. Sync clocks to NIC or NPL time servers. Data centres, VPS, cloud and VPN providers keep specified subscriber information for five years.Breach handling must meet the six-hour CERT-In clock and the DPDP report to the Board. Subscriber records need DPDP-level protection.CERT-In
DPDP Act, Section 17(1)(d)Processing of data of people outside India, under a contract with a party outside India, is exempt from most of the Act.Tag each data set by where the people live. The exemption does not cover Indian staff or Indian customers.MeitY
IT Act, Section 43A and SPDI Rules, 2011Reasonable security practices for sensitive personal data, until Section 43A is omitted on 13 May 2027.Your current ISO 27001 practices meet these today; DPDP Rule 6 takes over from May 2027.MeitY
TRAI Telecom Commercial Communications Customer Preference Regulations, 2018Commercial calls and SMS to Indian numbers must follow registration and preference rules.Outbound campaigns for Indian clients need both DPDP consent and TRAI compliance.TRAI
Labour Codes (in force from 21 November 2025)The four labour codes replaced older labour laws, including registers and records employers must keep.Set retention for staff records against the new codes and state rules.Ministry of Labour
Client contracts and foreign laws (for example GDPR for EU clients)Clients often bind you to their own country's law through contracts and standard clauses.These are contract duties, not Indian law, but you must meet them alongside DPDP.Contract
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