Your business customers decide the purpose for the data they put in your product; you follow their instructions. Your own sign-ups, trial users and website visitors are fully yours. Features such as export, deletion, logs and admin roles help customers meet their own DPDP duties.
The first four things to sort out
Add four privacy questions to every feature brief.
Give customer admins a working delete and export for their tenant.
Keep product usage analytics separate from customer data.
Update your own sign-up notice when collection changes.
A worked example
Product head
A customer asks how to delete one of its users
Day 1A business customer's admin asks support how to delete a user's data from the client systems.
Day 2The product team finds deletion covers the main database but not exports and backups.
Month 1A tenant delete is built, with exports removed and backups expiring on a set cycle.
AfterCustomers get a deletion confirmation they can keep as evidence.
Evidence kept
Support ticket
Feature brief
Deletion confirmation
Your product's deletion is your customers' DPDP evidence.
What others in the sector usually do. Many SaaS teams add a deletion check to the definition of done for every feature that stores data.
Where it usually goes wrong, by organisation type
Organisation type
Hotspots
IT services and consulting
Production data copied to laptops or test environments; Shared client credentials in team chats; Sub-contractors working under your client access
BPO and contact centre
Card numbers spoken on recorded calls; Phones and paper on the floor; Outbound calls without consent checks for Indian customers
Global capability centre
Indian customer data mixed into global data sets; Global HR systems hosted abroad; Intra-group agreements that predate DPDP
SaaS and software products
Support staff browsing customer tenants; Analytics on customer data beyond the contract; Deletion that does not reach backups
Managed services, data centres and cloud
Privileged admin access across many clients; Subscriber records kept with no access limits; Backups of client systems held for years
10 questions the Product head asks, answered in full
Short answer: Named, logged and removed at roll-off
Through named accounts, from managed devices or controlled jump servers, with multi-factor sign-in and logging. Access should be removed the day someone rolls off. Client data should stay in client systems and not be copied to laptops, internal tickets or chat.
Short answer: Mostly exempt for offshore data; security still applies
Mostly not. Section 17(1)(d) exempts processing of personal data of people outside India when you do it under a contract with a party outside India. Security safeguards and responsibility for your processors still apply. The exemption does not cover your Indian staff, Indian customers, or Indian data mixed into the same work.
Short answer: Four questions at design, then build the basics in
Ask four questions at the design stage: what personal data, why, for how long, and who sees it. Then build in what the Act assumes: a notice, consent where needed, role-based access, logs of record views, a way to delete, and a way to answer requests. Adding these after launch costs far more.
From your seat: Product head. Add four questions to every feature brief: what data, why, how long, who sees it.
Short answer: Yes, within the purpose or with consent
Yes, where the use fits the purpose people were told, or you have consent for it. Improving the service people signed up for usually fits. Selling insights, profiling for third parties or targeting children does not. Mask or aggregate wherever the question allows, and give analysis copies their own deletion date.
From your seat: Product head. Product analytics needs a basis like any other use.
What the law says
Section 4 needs a lawful basis for each purpose. Section 6 needs specific consent. Section 9 bars behavioural monitoring of children. Section 8(3) asks for accuracy when data drives decisions. Section 4 · Section 6 · Section 9 · Rules 10, 12 · Section 8(3)
Short answer: Yes, at every point where you collect data
A notice must tell people, in plain words, what data you collect, why, how they can withdraw consent, how they can use their rights and how they can complain to the Data Protection Board. It has to stand on its own, separate from long terms and conditions, and be shown at the point where data is collected.
From your seat: Product head. The notice must change when the feature changes what you collect.
Example in IT and ITeS
Your careers page, candidate portal, employee onboarding and website forms need notices. For client data, the client gives the notice.
What the law says
Section 5 and Rule 3 ask for a notice that can be understood on its own, with an itemised list of the data and the purpose for each item. Data you already hold from before the Act also needs a notice, as soon as reasonably practicable. Section 5 · Rule 3 · Section 6 · Sections 11–14 · Rule 14
Steps
List every point where personal data comes in: forms, apps, counters, calls, emails, partner feeds.
Write one short notice per collection point, with the data items and purpose side by side.
Add how to withdraw consent, how to make a request and the DPO or contact person's details.
Offer the notice in English and in the languages your client customers actually use.
Keep each version with the date it went live.
Evidence to keep
Screenshots or copies of the notice at each collection point, with dates
Notice version history
Translations, where used
Common mistakes
Hiding the notice inside terms and conditions
One notice for everything, with no link between data items and purposes
Short answer: It depends on the use; most organisations need both
For every use of personal data you need one basis: consent, or one of the legitimate uses in Section 7, such as a legal duty, employment, a medical emergency, or data a person gave voluntarily for a specific purpose. Anything beyond what the person expects, such as marketing, profiling or sharing with partners, usually needs consent.
From your seat: Product head. Separate boxes for separate purposes, never pre-ticked.
Example in IT and ITeS
Payroll and background checks are employment purposes. Newsletters to prospects need consent.
What the law says
Section 4 allows processing only with consent or for a legitimate use. Section 6 sets what valid consent looks like. Section 7 lists the uses that need no consent. Section 4 · Section 6 · Section 7
Steps
List each purpose for which you use personal data.
Against each purpose, write the basis: consent or the exact clause of Section 7.
Where the basis is consent, check that it was asked separately, with a clear action and no pre-ticked box.
Stop or re-paper any purpose with no basis.
Review the list whenever a new product, campaign or system starts.
Evidence to keep
Purpose and basis register
Consent records with date, version and channel
Legal sign-off on each legitimate use relied on
Common mistakes
Treating account terms as consent for marketing
Bundling several purposes in one tick-box
Relying on 'legitimate interest', which the Indian Act does not have
Short answer: Stop that use quickly, across every system and vendor
Withdrawal must be as easy as giving consent. Once someone withdraws, you and every vendor working for you must stop that use within a reasonable time. What was done before withdrawal stays lawful, and data that a law requires you to keep is kept.
From your seat: Product head. Withdrawal should take the same number of taps as giving consent.
What the law says
Section 6(4) to 6(6) give the right to withdraw at any time, with the same ease, and require processors to stop as well. Section 8(7) then asks for erasure unless a law requires retention. Section 6 · Section 8(7) · Rule 8 · Section 8(1)–(2)
Steps
Give one simple way to withdraw on every channel where consent is taken.
Record the withdrawal against the person and the purpose.
Push the change to every system and vendor that uses that purpose.
Confirm to the person, in writing, what has stopped and what is kept by law.
Check a sample every month to see that the change actually reached every list.
Evidence to keep
Withdrawal log with time stamps
Proof that downstream systems and vendors updated
Confirmation sent to the person
Common mistakes
Withdrawal by email only, while consent was one tap in an app
Stopping in the main system but not in vendor lists
Short answer: Check every channel; children often appear where you least expect
Anyone under 18 is a child under the Act. For a child's data you need verifiable consent from a parent or lawful guardian, and you must not track, behaviourally monitor or show targeted ads to children. Some classes and purposes are exempt under Rule 12 and the Fourth Schedule, for example healthcare to the extent needed to protect the child's health, and educational institutions for their educational work.
From your seat: Product head. If children can sign up, plan parent consent and no tracking.
Example in IT and ITeS
Usually only if a client's service involves children, or in staff dependants' records.
What the law says
Section 9 sets the duties. Rule 10 explains how to verify the parent. Rule 12 and the Fourth Schedule list the exemptions. Section 9 · Rules 10, 12 · Section 6
Steps
Find where children's data enters: customers, dependants, interns, visitors, scholarships, app sign-ups.
Decide whether an exemption in the Fourth Schedule applies to that purpose.
Where none applies, add an age question and a parent-consent step.
Switch off tracking and targeted ads for under-18 users.
Record the decision for each channel.
Evidence to keep
Channel-by-channel note on children's data
Parent-consent records
Ad and tracking settings
Common mistakes
Assuming 'we are B2B, so no children'
Using the age 13 or 16 from foreign laws
Treating a tick-box from the child as parental consent
Short answer: Required only for SDFs; good practice for high-risk changes
By law, only Significant Data Fiduciaries must do a yearly impact assessment. For everyone else it is good practice for high-risk changes: new tracking, profiling, large data sharing, children's data or moving data abroad. A short assessment before the change is cheaper than fixing it later.
From your seat: Product head. New features that profile or track people need an assessment.
Short answer: Yes, a clear summary, inside the published timeline
Send a summary of the personal data you hold about them and what you do with it, and the names of the other organisations you shared it with and what was shared. Check the person's identity first, log the request and keep a copy of your reply.
From your seat: Product head. Design a way for users to see and download their data.
Example in IT and ITeS
Requests about client data go to the client. Requests from staff and candidates come to you.
What the law says
Section 11 gives the right to a summary and the list of organisations it was shared with. Rule 14 asks you to publish how requests are made and to answer within the period you publish. Sections 11–14 · Rule 14 · Section 8(9)–(10) · Rules 9, 14
Steps
Log the request in one register the day it arrives.
Verify identity using details you already hold.
Search every system, including vendors' copies.
Write a plain summary: what data, why it is used, who received it.
Send it, and file the request, search notes and reply.
Evidence to keep
Request register
Search notes for each request
Copy of each reply with date
Common mistakes
Sending raw database dumps
Forgetting data held by vendors
No identity check before sending
The sections you will use most
Section 5 · Rule 3: Notice. Candidate portals, employee onboarding and your own website forms need notices. For client data, the client normally gives the notice.
Section 6: Consent. Marketing to prospects and optional employee programmes need proper consent.
Report specified cyber incidents within six hours. Keep ICT logs for 180 days within India. Sync clocks to NIC or NPL time servers. Data centres, VPS, cloud and VPN providers keep specified subscriber information for five years.
Breach handling must meet the six-hour CERT-In clock and the DPDP report to the Board. Subscriber records need DPDP-level protection.
CERT-In
DPDP Act, Section 17(1)(d)
Processing of data of people outside India, under a contract with a party outside India, is exempt from most of the Act.
Tag each data set by where the people live. The exemption does not cover Indian staff or Indian customers.
MeitY
IT Act, Section 43A and SPDI Rules, 2011
Reasonable security practices for sensitive personal data, until Section 43A is omitted on 13 May 2027.
Your current ISO 27001 practices meet these today; DPDP Rule 6 takes over from May 2027.
Commercial calls and SMS to Indian numbers must follow registration and preference rules.
Outbound campaigns for Indian clients need both DPDP consent and TRAI compliance.
TRAI
Labour Codes (in force from 21 November 2025)
The four labour codes replaced older labour laws, including registers and records employers must keep.
Set retention for staff records against the new codes and state rules.
Ministry of Labour
Client contracts and foreign laws (for example GDPR for EU clients)
Clients often bind you to their own country's law through contracts and standard clauses.
These are contract duties, not Indian law, but you must meet them alongside DPDP.
Contract
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