Client data may be used only as the client instructs, so analytics copies need a contract check first. Staff data in HR dashboards is yours but still bound by the purpose people were told. Offshore data under a foreign contract still needs the same security.
Short answer: Named, logged and removed at roll-off
Through named accounts, from managed devices or controlled jump servers, with multi-factor sign-in and logging. Access should be removed the day someone rolls off. Client data should stay in client systems and not be copied to laptops, internal tickets or chat.
Short answer: Yes, within the purpose or with consent
Yes, where the use fits the purpose people were told, or you have consent for it. Improving the service people signed up for usually fits. Selling insights, profiling for third parties or targeting children does not. Mask or aggregate wherever the question allows, and give analysis copies their own deletion date.
From your seat: Data and analytics department. Check the purpose before each analysis.
What the law says
Section 4 needs a lawful basis for each purpose. Section 6 needs specific consent. Section 9 bars behavioural monitoring of children. Section 8(3) asks for accuracy when data drives decisions. Section 4 · Section 6 · Section 9 · Rules 10, 12 · Section 8(3)
Short answer: It depends on the use; most organisations need both
For every use of personal data you need one basis: consent, or one of the legitimate uses in Section 7, such as a legal duty, employment, a medical emergency, or data a person gave voluntarily for a specific purpose. Anything beyond what the person expects, such as marketing, profiling or sharing with partners, usually needs consent.
From your seat: Data and analytics department. Use only data whose basis covers the use.
Example in IT and ITeS
Payroll and background checks are employment purposes. Newsletters to prospects need consent.
What the law says
Section 4 allows processing only with consent or for a legitimate use. Section 6 sets what valid consent looks like. Section 7 lists the uses that need no consent. Section 4 · Section 6 · Section 7
Steps
List each purpose for which you use personal data.
Against each purpose, write the basis: consent or the exact clause of Section 7.
Where the basis is consent, check that it was asked separately, with a clear action and no pre-ticked box.
Stop or re-paper any purpose with no basis.
Review the list whenever a new product, campaign or system starts.
Evidence to keep
Purpose and basis register
Consent records with date, version and channel
Legal sign-off on each legitimate use relied on
Common mistakes
Treating account terms as consent for marketing
Bundling several purposes in one tick-box
Relying on 'legitimate interest', which the Indian Act does not have
Short answer: Four questions at design, then build the basics in
Ask four questions at the design stage: what personal data, why, for how long, and who sees it. Then build in what the Act assumes: a notice, consent where needed, role-based access, logs of record views, a way to delete, and a way to answer requests. Adding these after launch costs far more.
From your seat: Data and analytics department. Mask and aggregate by default.
Short answer: Required only for SDFs; good practice for high-risk changes
By law, only Significant Data Fiduciaries must do a yearly impact assessment. For everyone else it is good practice for high-risk changes: new tracking, profiling, large data sharing, children's data or moving data abroad. A short assessment before the change is cheaper than fixing it later.
From your seat: Data and analytics department. Assess profiling.
Short answer: For the legal or business period, then erase
Keep data for as long as its purpose needs, or as long as a law requires, and then erase it. Every organisation must keep personal data and logs for at least one year under Rule 8(3). Write a retention schedule by record type, with the law or reason against each period.
From your seat: Data and analytics department. Analytics copies need a period.
Example in IT and ITeS
Candidates, employees, alumni, and client data at project end.
What the law says
Section 8(7) asks for erasure when the purpose is over, unless a law requires retention. Rule 8(3) sets a one-year minimum for personal data, traffic data and logs. Section 8(7) · Rule 8 · Section 8(5) · Rule 6
Steps
List the record types you hold.
Write the period for each, with the law, regulator rule or business reason.
Set a trigger for the period to start: end of relationship, date of transaction, exit date.
Automate deletion where you can; for paper, schedule shredding.
Keep a deletion log.
Evidence to keep
Retention schedule approved by Legal
Deletion log
Shredding or disposal certificates
Common mistakes
'Keep everything forever' because storage is cheap
Short answer: Check every channel; children often appear where you least expect
Anyone under 18 is a child under the Act. For a child's data you need verifiable consent from a parent or lawful guardian, and you must not track, behaviourally monitor or show targeted ads to children. Some classes and purposes are exempt under Rule 12 and the Fourth Schedule, for example healthcare to the extent needed to protect the child's health, and educational institutions for their educational work.
From your seat: Data and analytics department. No behavioural monitoring of children.
Example in IT and ITeS
Usually only if a client's service involves children, or in staff dependants' records.
What the law says
Section 9 sets the duties. Rule 10 explains how to verify the parent. Rule 12 and the Fourth Schedule list the exemptions. Section 9 · Rules 10, 12 · Section 6
Steps
Find where children's data enters: customers, dependants, interns, visitors, scholarships, app sign-ups.
Decide whether an exemption in the Fourth Schedule applies to that purpose.
Where none applies, add an age question and a parent-consent step.
Switch off tracking and targeted ads for under-18 users.
Record the decision for each channel.
Evidence to keep
Channel-by-channel note on children's data
Parent-consent records
Ad and tracking settings
Common mistakes
Assuming 'we are B2B, so no children'
Using the age 13 or 16 from foreign laws
Treating a tick-box from the child as parental consent
Report specified cyber incidents within six hours. Keep ICT logs for 180 days within India. Sync clocks to NIC or NPL time servers. Data centres, VPS, cloud and VPN providers keep specified subscriber information for five years.
Breach handling must meet the six-hour CERT-In clock and the DPDP report to the Board. Subscriber records need DPDP-level protection.
CERT-In
DPDP Act, Section 17(1)(d)
Processing of data of people outside India, under a contract with a party outside India, is exempt from most of the Act.
Tag each data set by where the people live. The exemption does not cover Indian staff or Indian customers.
MeitY
IT Act, Section 43A and SPDI Rules, 2011
Reasonable security practices for sensitive personal data, until Section 43A is omitted on 13 May 2027.
Your current ISO 27001 practices meet these today; DPDP Rule 6 takes over from May 2027.
Commercial calls and SMS to Indian numbers must follow registration and preference rules.
Outbound campaigns for Indian clients need both DPDP consent and TRAI compliance.
TRAI
Labour Codes (in force from 21 November 2025)
The four labour codes replaced older labour laws, including registers and records employers must keep.
Set retention for staff records against the new codes and state rules.
Ministry of Labour
Client contracts and foreign laws (for example GDPR for EU clients)
Clients often bind you to their own country's law through contracts and standard clauses.
These are contract duties, not Indian law, but you must meet them alongside DPDP.
Contract
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