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DPDP for the Product head in Healthcare

Reviewed by InfraVeritas360 ResearchFirst published Last reviewed

Sources: DPDP Act, 2023 and DPDP Rules, 2025 (MeitY) · Code of Medical Ethics, 2002 · MoHFW · Tamil Nadu health department FAQ · MTP Regulations

In health apps and hospital apps, every new feature is a new place where health data enters: symptoms, chats, prescriptions and reports.

Written for: Product head, Healthcare and hospitals. Open this seat in the interactive tool

What is different here

Under the Telemedicine Practice Guidelines, consent is implied when the patient starts a teleconsultation, and must be explicit when a health worker or caregiver starts it. DPDP adds a notice and separate consent for anything beyond care. The children's exemption covers health only, not offers or tracking for other reasons.

The first four things to sort out

  1. Add four questions to every feature brief: what health data, why, how long, who sees it.
  2. Keep partner pharmacy and lab offers behind a separate, unticked consent.
  3. Record who started each consultation: the patient, or a health worker or caregiver.
  4. Plan for children: parent consent, and no tracking beyond care.

A worked example

Product head

Adding family profiles to a health app

  1. BriefUsers want to add parents and children to one account.
  2. ReviewChild profiles need verifiable consent from a parent or guardian, and no ads or tracking.
  3. BuildThe account holder confirms they are the parent or guardian; analytics stay off for child profiles.
  4. AfterThe notice version is updated and the feature is added to the inventory.

Evidence kept

  • Feature brief
  • Review note
  • Notice version

Family features bring children's data, so plan for it in the brief.

What others in the sector usually do. Some health apps show a short notice at the moment of upload, for example when a user adds a prescription.

Where it usually goes wrong, by organisation type

Organisation typeHotspots
Multi-specialty hospital chainShared logins on ward computers; Reports forwarded on messaging apps; VIP or staff records viewed out of curiosity
Standalone hospital or nursing homePaper case sheets at nursing stations; Vendor remote access to the hospital software; Records room with no access log
Diagnostic labs and imagingReport links sent to the wrong number; Franchisees keeping patient lists; PCPNDT records and images
Health-tech and telemedicineAnalytics and ad SDKs in health apps; Chat transcripts kept with no period; Sharing user data with partner pharmacies for offers
Pharmacy chain and e-pharmacyPrescription images in the app and with stores; Refill reminders used for marketing; Delivery partners with addresses and order details

10 questions the Product head asks, answered in full

We are linked to ABDM. How does its consent fit with DPDP?

Short answer: Both apply; align the wording

ABDM uses a consent manager and consent artefacts to share health records between providers. That consent covers ABDM sharing. You still need your own DPDP notice for what you collect, and your own safeguards, retention and grievance process. The two should use the same plain language so patients are not confused.

What the law says

Section 5 and 6 for your own notice and consent; ABDM's policy for ABDM sharing. Section 5 · Rule 3 · Section 6 · Section 8(5) · Rule 6

Steps
  1. Map what goes through ABDM and what does not.
  2. Align notices with ABDM screens.
  3. Log ABDM consent requests.
  4. Keep safeguards on the gateway.
  5. Train front desk on ABHA linking.
Evidence to keep
  • Flow map
  • Aligned notices
  • Gateway logs
Common mistakes
  • Assuming ABDM consent covers everything
  • ABHA linking without explanation
  • Gateway with weak access

Imaging machines and lab analysers hold patient data. What do we do?

Short answer: Separate network, controlled vendor access, wipe before disposal

Imaging and lab devices store names, ages and results, often on old operating systems. Put them on a separate network, control vendor remote access, change default passwords, and wipe disks before a device is returned or scrapped.

What the law says

Rule 6 safeguards apply to devices that store personal data. Section 8(5) · Rule 6 · Section 8(7) · Rule 8

Steps
  1. List devices that store patient data.
  2. Segment them.
  3. Control vendor remote access.
  4. Change default passwords.
  5. Wipe before disposal.
Evidence to keep
  • Device list
  • Network diagram
  • Wipe certificates
Common mistakes
  • Devices on the general network
  • Vendor modems always on
  • Disks leaving with old machines

How do we build privacy into a new product or system?

Short answer: Four questions at design, then build the basics in

Ask four questions at the design stage: what personal data, why, for how long, and who sees it. Then build in what the Act assumes: a notice, consent where needed, role-based access, logs of record views, a way to delete, and a way to answer requests. Adding these after launch costs far more.

From your seat: Product head. Add four questions to every feature brief: what data, why, how long, who sees it.
What the law says

Sections 5 to 12 assume systems that can show notices, record consent, limit access, log, delete and answer requests. Section 5 · Rule 3 · Section 6 · Section 8(5) · Rule 6 · Section 8(7) · Rule 8 · Sections 11–14 · Rule 14

Steps
  1. Add the four questions to design templates.
  2. Drop data you do not need.
  3. Build access roles and record-view logs.
  4. Build deletion and request export.
  5. Register the system in the inventory at launch.
Evidence to keep
  • Design review records
  • Inventory entries
  • Deletion tests
Common mistakes
  • Privacy review only at launch
  • Collecting 'in case we need it'
  • No delete function

Can we use customer data for analytics and models?

Short answer: Yes, within the purpose or with consent

Yes, where the use fits the purpose people were told, or you have consent for it. Improving the service people signed up for usually fits. Selling insights, profiling for third parties or targeting children does not. Mask or aggregate wherever the question allows, and give analysis copies their own deletion date.

From your seat: Product head. Product analytics needs a basis like any other use.
What the law says

Section 4 needs a lawful basis for each purpose. Section 6 needs specific consent. Section 9 bars behavioural monitoring of children. Section 8(3) asks for accuracy when data drives decisions. Section 4 · Section 6 · Section 9 · Rules 10, 12 · Section 8(3)

Steps
  1. Write the question and the data needed.
  2. Check the purpose people were told.
  3. Mask or aggregate by default.
  4. Get consent for uses outside the purpose.
  5. Set a deletion date for the copy.
Evidence to keep
  • Purpose checks
  • Data specifications
  • Retention entries
Common mistakes
  • Using all data because it is there
  • Analysis copies with no end date
  • Profiling children

What should our privacy notice say, and where must people see it?

Short answer: Yes, at every point where you collect data

A notice must tell people, in plain words, what data you collect, why, how they can withdraw consent, how they can use their rights and how they can complain to the Data Protection Board. It has to stand on its own, separate from long terms and conditions, and be shown at the point where data is collected.

From your seat: Product head. The notice must change when the feature changes what you collect.
Example in Healthcare

Registration desks, appointment apps, lab forms and health-camp sign-ups need short notices in the languages patients speak.

What the law says

Section 5 and Rule 3 ask for a notice that can be understood on its own, with an itemised list of the data and the purpose for each item. Data you already hold from before the Act also needs a notice, as soon as reasonably practicable. Section 5 · Rule 3 · Section 6 · Sections 11–14 · Rule 14

Steps
  1. List every point where personal data comes in: forms, apps, counters, calls, emails, partner feeds.
  2. Write one short notice per collection point, with the data items and purpose side by side.
  3. Add how to withdraw consent, how to make a request and the DPO or contact person's details.
  4. Offer the notice in English and in the languages your patients actually use.
  5. Keep each version with the date it went live.
Evidence to keep
  • Screenshots or copies of the notice at each collection point, with dates
  • Notice version history
  • Translations, where used
Common mistakes
  • Hiding the notice inside terms and conditions
  • One notice for everything, with no link between data items and purposes
  • Forgetting old data collected before the Act

Someone withdraws consent. What has to stop, and how fast?

Short answer: Stop that use quickly, across every system and vendor

Withdrawal must be as easy as giving consent. Once someone withdraws, you and every vendor working for you must stop that use within a reasonable time. What was done before withdrawal stays lawful, and data that a law requires you to keep is kept.

From your seat: Product head. Withdrawal should take the same number of taps as giving consent.
Example in Healthcare

A patient who withdraws consent for offers keeps receiving care.

What the law says

Section 6(4) to 6(6) give the right to withdraw at any time, with the same ease, and require processors to stop as well. Section 8(7) then asks for erasure unless a law requires retention. Section 6 · Section 8(7) · Rule 8 · Section 8(1)–(2)

Steps
  1. Give one simple way to withdraw on every channel where consent is taken.
  2. Record the withdrawal against the person and the purpose.
  3. Push the change to every system and vendor that uses that purpose.
  4. Confirm to the person, in writing, what has stopped and what is kept by law.
  5. Check a sample every month to see that the change actually reached every list.
Evidence to keep
  • Withdrawal log with time stamps
  • Proof that downstream systems and vendors updated
  • Confirmation sent to the person
Common mistakes
  • Withdrawal by email only, while consent was one tap in an app
  • Stopping in the main system but not in vendor lists
  • Deleting records a law requires you to keep

Do we process children's data, and what changes if we do?

Short answer: Check every channel; children often appear where you least expect

Anyone under 18 is a child under the Act. For a child's data you need verifiable consent from a parent or lawful guardian, and you must not track, behaviourally monitor or show targeted ads to children. Some classes and purposes are exempt under Rule 12 and the Fourth Schedule, for example healthcare to the extent needed to protect the child's health, and educational institutions for their educational work.

From your seat: Product head. If children can sign up, plan parent consent and no tracking.
Example in Healthcare

Paediatric care is exempt from parent-consent limits only to the extent needed to protect the child's health; marketing to parents of children is not.

What the law says

Section 9 sets the duties. Rule 10 explains how to verify the parent. Rule 12 and the Fourth Schedule list the exemptions. Section 9 · Rules 10, 12 · Section 6

Steps
  1. Find where children's data enters: customers, dependants, interns, visitors, scholarships, app sign-ups.
  2. Decide whether an exemption in the Fourth Schedule applies to that purpose.
  3. Where none applies, add an age question and a parent-consent step.
  4. Switch off tracking and targeted ads for under-18 users.
  5. Record the decision for each channel.
Evidence to keep
  • Channel-by-channel note on children's data
  • Parent-consent records
  • Ad and tracking settings
Common mistakes
  • Assuming 'we are B2B, so no children'
  • Using the age 13 or 16 from foreign laws
  • Treating a tick-box from the child as parental consent

Do we need a Data Protection Impact Assessment?

Short answer: Required only for SDFs; good practice for high-risk changes

By law, only Significant Data Fiduciaries must do a yearly impact assessment. For everyone else it is good practice for high-risk changes: new tracking, profiling, large data sharing, children's data or moving data abroad. A short assessment before the change is cheaper than fixing it later.

From your seat: Product head. New features that profile or track people need an assessment.
What the law says

Section 10 and Rule 13 require a yearly impact assessment for Significant Data Fiduciaries. Section 10 · Rule 13 · Section 9 · Rules 10, 12 · Section 16 · Rule 15

Steps
  1. Define what counts as a high-risk change for you.
  2. Use a two-page template.
  3. Record the data, purpose, risks and safeguards.
  4. Get the DPO's view before approval.
  5. Keep it with the project record.
Evidence to keep
  • Assessment template
  • Completed assessments
  • DPO views
Common mistakes
  • Treating it as paperwork after launch
  • A 40-page template nobody completes
  • No trigger list

Someone asks what data we hold about them. What do we send?

Short answer: Yes, a clear summary, inside the published timeline

Send a summary of the personal data you hold about them and what you do with it, and the names of the other organisations you shared it with and what was shared. Check the person's identity first, log the request and keep a copy of your reply.

From your seat: Product head. Design a way for users to see and download their data.
Example in Healthcare

Under the 2002 regulations, patients and authorised attendants should get record copies within 72 hours of a request. The DPDP summary adds who the data was shared with.

What the law says

Section 11 gives the right to a summary and the list of organisations it was shared with. Rule 14 asks you to publish how requests are made and to answer within the period you publish. Sections 11–14 · Rule 14 · Section 8(9)–(10) · Rules 9, 14

Steps
  1. Log the request in one register the day it arrives.
  2. Verify identity using details you already hold.
  3. Search every system, including vendors' copies.
  4. Write a plain summary: what data, why it is used, who received it.
  5. Send it, and file the request, search notes and reply.
Evidence to keep
  • Request register
  • Search notes for each request
  • Copy of each reply with date
Common mistakes
  • Sending raw database dumps
  • Forgetting data held by vendors
  • No identity check before sending

The sections you will use most

Other rules that sit alongside DPDP

RuleWhat it saysWhat it means alongside DPDPSource
Indian Medical Council (Professional Conduct, Etiquette and Ethics) Regulations, 2002Regulation 1.3.1: keep indoor patients' medical records for 3 years from the start of treatment. Regulation 1.3.2: issue records to patients, authorised attendants or legal authorities within 72 hours of a request. Regulation 2.2: keep patient confidences.Set retention at or above these minimums. Use the 72-hour record copy rule as the base for patient access requests.Code of Medical Ethics, 2002
Telemedicine Practice Guidelines, 2020 (Appendix 5 to the 2002 Regulations)Consent is implied when the patient starts a teleconsultation and must be explicit when a health worker or caregiver starts it. The doctor records consent and keeps logs, records and prescriptions as for in-person care.Telemedicine apps must add DPDP notices and protect chat, video and prescription data.MoHFW
Pre-Conception and Pre-Natal Diagnostic Techniques (PCPNDT) Act, 1994Records of tests and procedures, including Form F, must be preserved for 2 years, or until a legal proceeding ends.These records cannot be erased early on request; protect them carefully.Tamil Nadu health department FAQ
Medical Termination of Pregnancy Regulations, 2003The admission register is a secret document, kept by the head of the hospital, not open to inspection except under law, and kept for five years.MTP records need the tightest access in the hospital.MTP Regulations
Mental Healthcare Act, 2017Section 23: right to confidentiality. Section 24: no photos or information to media without consent. Section 25: right to access basic medical records.Psychiatry and counselling records need separate access and a careful request process.NHSRC copy of the Act
HIV and AIDS (Prevention and Control) Act, 2017HIV status may be disclosed only with informed consent, except in narrow cases. Establishments keeping HIV-related records must adopt data protection measures.Restrict HIV results and counselling notes to the treating team.Act
New Drugs and Clinical Trials Rules, 2019Informed consent of trial participants; ethics committees keep records for five years after the trial ends (Rule 13).Trial data needs both informed consent and DPDP safeguards.NDCT Rules
Drugs Rules: Schedule H1 registerPharmacies record prescriber's name and address, patient's name, drug and quantity, kept for three years.Keep the register for three years, then dispose of it.NHSRC
ABDM Health Data Management PolicyFor entities in the Ayushman Bharat Digital Mission, health records are shared through a consent manager, with consent artefacts for each request.If you are ABDM-linked, the ABDM consent flow and your DPDP notices must agree.ABDM / NHA
Clinical Establishments Act, 2010 and Rules, 2012 (states that adopted it)Registered establishments maintain medical records, and electronic records as the government specifies.Check whether your state follows this Act or its own nursing home law.MoHFW
IRDAI health insurance master circular, 2024Insurers decide cashless requests within one hour and final discharge within three hours.Fast TPA sharing is needed, but only the records the claim needs, through secure channels.IRDAI
CERT-In Directions, 2022Report specified cyber incidents within six hours; keep ICT logs 180 days in India.A ransomware attack needs a CERT-In report and the DPDP messages.CERT-In
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