InfraVeritas360DPDPiq

DPDP Insights › Healthcare and hospitals › Customer service department

Healthcare and hospitals

DPDP for the Customer service department in Healthcare

Patient relations handle requests and complaints.

Open this seat in the interactive tool

What is different here

Patients tell doctors things they tell nobody else, and many people touch the same record: front desk, doctors, nurses, labs, billing, insurers and TPAs. Treatment itself usually rests on the purpose the patient came for, and a medical emergency allows action without consent. Almost everything around treatment still needs a notice, a reason and proper care, and several health laws add their own confidentiality rules.

The first four things to sort out

  1. Log requests.
  2. Record copies within 72 hours.
  3. Complaints within limits.
  4. Identity checks.

A worked example: A son asks for his late father's records

  1. Day 1Request logged.
  2. Day 2Legal checks nomination or heir documents.
  3. Day 3Records issued within 72 hours of a valid request.
  4. AfterLogged.

Evidence kept: Log; Documents.

Check who may receive records.

What others in the sector usually do. One register for requests.

Where it usually goes wrong, by organisation type

Organisation typeHotspots
Multi-specialty hospital chainShared logins on ward computers; Reports forwarded on messaging apps; VIP or staff records viewed out of curiosity
Standalone hospital or nursing homePaper case sheets at nursing stations; Vendor remote access to the hospital software; Records room with no access log
Diagnostic labs and imagingReport links sent to the wrong number; Franchisees keeping patient lists; PCPNDT records and images
Health-tech and telemedicineAnalytics and ad SDKs in health apps; Chat transcripts kept with no period; Sharing user data with partner pharmacies for offers
Pharmacy chain and e-pharmacyPrescription images in the app and with stores; Refill reminders used for marketing; Delivery partners with addresses and order details

8 guides for the Customer service department, in full

How long should we keep patient records?

Short answer: At least the legal minimums, with a written reason for anything longer

Keep them for at least the periods health laws set: indoor records for three years from the start of treatment under the 2002 medical ethics regulations, PCPNDT records for two years, MTP registers for five years, Schedule H1 registers for three years, and ethics committee trial records for five years after a trial. Many hospitals keep records longer for continuity of care and legal claims. Write the period and reason for each record type, then erase or archive.

What the law says

Section 8(7) allows retention where a law requires it; Rule 8(3) sets a one-year floor. Section 8(7) · Rule 8 · Section 7

Steps
  1. List record types: OPD, IPD, lab, imaging, billing, PCPNDT, MTP, pharmacy.
  2. Note the legal minimum.
  3. Decide any longer period and why.
  4. Archive with restricted access.
  5. Record each deletion.
Evidence to keep
  • Retention schedule
  • Archive access list
  • Deletion log
Common mistakes
  • No schedule at all
  • Deleting before the minimum
  • Keeping open access to old records
Related questions

Can we share patient records with insurers and TPAs?

Short answer: Yes for the patient's claim; only what it needs

Yes, for a claim the patient has asked for, because that is part of the purpose. Share only what the claim needs, through the TPA portal or a secure channel, and keep a record of what was sent. Sharing for anything else, such as an insurer's own marketing, needs consent.

What the law says

Section 7(a) covers the claim purpose; Section 8(1) and 8(5) apply to how data is sent. Section 7 · Section 8(5) · Rule 6 · Sections 11–14 · Rule 14

Steps
  1. Use TPA portals, not email.
  2. Send only claim documents.
  3. Log what was sent, to whom, when.
  4. Answer patient questions about sharing.
  5. Check TPA agreements.
Evidence to keep
  • Sharing log
  • TPA agreement
Common mistakes
  • Full case files by email
  • No record of what was sent
  • Insurer representatives reading records on wards
Related questions

Someone asks what data we hold about them. What do we send?

Short answer: Yes, a clear summary, inside the published timeline

Send a summary of the personal data you hold about them and what you do with it, and the names of the other organisations you shared it with and what was shared. Check the person's identity first, log the request and keep a copy of your reply.

From your seat: Customer service department. Log every request on the day it comes in and route it to the DPO's register.
In Healthcare

Under the 2002 regulations, patients and authorised attendants should get record copies within 72 hours of a request. The DPDP summary adds who the data was shared with.

What the law says

Section 11 gives the right to a summary and the list of organisations it was shared with. Rule 14 asks you to publish how requests are made and to answer within the period you publish. Sections 11–14 · Rule 14 · Section 8(9)–(10) · Rules 9, 14

Steps
  1. Log the request in one register the day it arrives.
  2. Verify identity using details you already hold.
  3. Search every system, including vendors' copies.
  4. Write a plain summary: what data, why it is used, who received it.
  5. Send it, and file the request, search notes and reply.
Evidence to keep
  • Request register
  • Search notes for each request
  • Copy of each reply with date
Common mistakes
  • Sending raw database dumps
  • Forgetting data held by vendors
  • No identity check before sending
Related questions

How do we handle a privacy complaint within 90 days?

Short answer: Reply within your published period, never beyond 90 days

Publish one clear way to complain, log every complaint, give it an owner and reply within the period you publish, never more than 90 days. People can go to the Data Protection Board only after using your process, so a good process keeps most matters with you.

From your seat: Customer service department. Tag privacy complaints and count the days.
In Healthcare

Patient relations already handles complaints. Tag the data ones and count the days.

What the law says

Section 8(10) requires a working grievance process. Rule 14(3) caps the reply time at 90 days. Section 13 says people must use your process before approaching the Board. Section 8(9)–(10) · Rules 9, 14 · Sections 11–14 · Rule 14 · Sections 18–26

Steps
  1. Publish one contact for privacy complaints on your website, app and notices.
  2. Log each complaint with the date, channel and a named owner.
  3. Acknowledge within a few days, and set an internal target well under 90 days.
  4. Find and fix the cause, not just the single case.
  5. Reply in writing and close the entry with the date.
Evidence to keep
  • Complaint register with dates
  • Replies sent
  • Monthly summary to management
Common mistakes
  • Mixing privacy complaints into general complaints with no tag
  • No owner, so nobody counts the days
  • Closing a complaint without fixing the cause
Related questions

What about call recordings and customer service screens?

Short answer: Yes, with notice, a retention period and masking

Call recordings, chat transcripts and agent screens hold a lot of personal data. Tell callers that calls are recorded and why, keep recordings for a set period, limit who can listen, and mask card numbers and passwords on screen and in recordings.

From your seat: Customer service department. Play the recording notice and pause recording for card details.
In Healthcare

Appointment and lab call centres record names and conditions.

What the law says

Section 5 needs notice, Section 8(5) needs safeguards, and Section 8(7) needs erasure after the purpose. Section 5 · Rule 3 · Section 8(5) · Rule 6 · Section 8(7) · Rule 8

Steps
  1. Play a short recording notice at the start of calls.
  2. Set a retention period by call type.
  3. Pause recording when card or other sensitive details are given.
  4. Limit replay rights to quality and complaint teams.
  5. Lock agent screens and stop phones on the floor if data is sensitive.
Evidence to keep
  • Recording notice script
  • Retention settings
  • Replay access list
Common mistakes
  • Recordings kept indefinitely
  • Card numbers in recordings
  • Open replay access for all supervisors
Related questions

Someone asks us to delete their data. Must we?

Short answer: Yes, unless a law requires you to keep it

You must erase data that you no longer need for the purpose it was collected for, unless a law requires you to keep it. Where a law does require it, keep the data, stop using it for anything else, and tell the person why it is being kept and until when.

From your seat: Customer service department. Explain clearly what can be deleted and what the law requires to be kept.
In Healthcare

Medical records have legal minimums; a patient's erasure request cannot cut those short.

What the law says

Section 12 gives the right to correction and erasure. Section 8(7) allows retention only where a law requires it. Rule 8(3) asks every organisation to keep personal data and logs for at least one year first. Sections 11–14 · Rule 14 · Section 8(7) · Rule 8

Steps
  1. Log the request and verify identity.
  2. Check the retention schedule for each record type involved.
  3. Delete what has no legal reason to stay, including copies with vendors and in test systems.
  4. Mark what must stay, with the law and the end date.
  5. Reply in plain words: what was deleted, what is kept, why and until when.
Evidence to keep
  • Erasure log
  • Vendor deletion confirmations
  • Reply to the person
Common mistakes
  • Refusing every erasure request 'because of backups'
  • Deleting records a law requires
  • Not telling vendors
Related questions

Someone withdraws consent. What has to stop, and how fast?

Short answer: Stop that use quickly, across every system and vendor

Withdrawal must be as easy as giving consent. Once someone withdraws, you and every vendor working for you must stop that use within a reasonable time. What was done before withdrawal stays lawful, and data that a law requires you to keep is kept.

From your seat: Customer service department. Process stop requests the same day and confirm in writing.
In Healthcare

A patient who withdraws consent for offers keeps receiving care.

What the law says

Section 6(4) to 6(6) give the right to withdraw at any time, with the same ease, and require processors to stop as well. Section 8(7) then asks for erasure unless a law requires retention. Section 6 · Section 8(7) · Rule 8 · Section 8(1)–(2)

Steps
  1. Give one simple way to withdraw on every channel where consent is taken.
  2. Record the withdrawal against the person and the purpose.
  3. Push the change to every system and vendor that uses that purpose.
  4. Confirm to the person, in writing, what has stopped and what is kept by law.
  5. Check a sample every month to see that the change actually reached every list.
Evidence to keep
  • Withdrawal log with time stamps
  • Proof that downstream systems and vendors updated
  • Confirmation sent to the person
Common mistakes
  • Withdrawal by email only, while consent was one tap in an app
  • Stopping in the main system but not in vendor lists
  • Deleting records a law requires you to keep
Related questions

Staff share personal data on WhatsApp and personal email. What do we do?

Short answer: Yes, this is a common breach; give staff a safer option

Sending personal data to the wrong chat or a personal account is one of the most common breaches. Banning messaging rarely works. Give staff an approved tool that is easy to use, set simple rules, and make it safe to report a wrong send at once.

From your seat: Customer service department. Never send customer data from personal phones or accounts.
In Healthcare

Reports and images on WhatsApp groups are the most common hospital breach.

What the law says

Section 8(5) asks for reasonable safeguards. A wrong send is a breach under Section 2(u), and Section 8(6) applies. Section 8(5) · Rule 6 · Section 8(6) · Rule 7

Steps
  1. Ask teams how they actually share files and photos today.
  2. Provide an approved tool for that job.
  3. Set three simple rules: approved tool, no personal accounts, report wrong sends.
  4. Teach the rules with real examples from your own work.
  5. Treat a quick report as good behaviour, not a disciplinary case.
Evidence to keep
  • Approved-tool policy
  • Training record
  • Incident reports of wrong sends
Common mistakes
  • A ban with no alternative
  • Punishing people who report
  • Ignoring group chats with vendors
Related questions

Practical examples

Notice wording, request log, retention schedule, vendor clause and breach notice for healthcare and hospitals.

The sections you will use most

Other rules that sit alongside DPDP

RuleWhat it saysWhat it means alongside DPDPSource
Indian Medical Council (Professional Conduct, Etiquette and Ethics) Regulations, 2002Regulation 1.3.1: keep indoor patients' medical records for 3 years from the start of treatment. Regulation 1.3.2: issue records to patients, authorised attendants or legal authorities within 72 hours of a request. Regulation 2.2: keep patient confidences.Set retention at or above these minimums. Use the 72-hour record copy rule as the base for patient access requests.Code of Medical Ethics, 2002
Telemedicine Practice Guidelines, 2020 (Appendix 5 to the 2002 Regulations)Consent is implied when the patient starts a teleconsultation and must be explicit when a health worker or caregiver starts it. The doctor records consent and keeps logs, records and prescriptions as for in-person care.Telemedicine apps must add DPDP notices and protect chat, video and prescription data.MoHFW
Pre-Conception and Pre-Natal Diagnostic Techniques (PCPNDT) Act, 1994Records of tests and procedures, including Form F, must be preserved for 2 years, or until a legal proceeding ends.These records cannot be erased early on request; protect them carefully.Tamil Nadu health department FAQ
Medical Termination of Pregnancy Regulations, 2003The admission register is a secret document, kept by the head of the hospital, not open to inspection except under law, and kept for five years.MTP records need the tightest access in the hospital.MTP Regulations
Mental Healthcare Act, 2017Section 23: right to confidentiality. Section 24: no photos or information to media without consent. Section 25: right to access basic medical records.Psychiatry and counselling records need separate access and a careful request process.NHSRC copy of the Act
HIV and AIDS (Prevention and Control) Act, 2017HIV status may be disclosed only with informed consent, except in narrow cases. Establishments keeping HIV-related records must adopt data protection measures.Restrict HIV results and counselling notes to the treating team.Act
New Drugs and Clinical Trials Rules, 2019Informed consent of trial participants; ethics committees keep records for five years after the trial ends (Rule 13).Trial data needs both informed consent and DPDP safeguards.NDCT Rules
Drugs Rules: Schedule H1 registerPharmacies record prescriber's name and address, patient's name, drug and quantity, kept for three years.Keep the register for three years, then dispose of it.NHSRC
ABDM Health Data Management PolicyFor entities in the Ayushman Bharat Digital Mission, health records are shared through a consent manager, with consent artefacts for each request.If you are ABDM-linked, the ABDM consent flow and your DPDP notices must agree.ABDM / NHA
Clinical Establishments Act, 2010 and Rules, 2012 (states that adopted it)Registered establishments maintain medical records, and electronic records as the government specifies.Check whether your state follows this Act or its own nursing home law.MoHFW
IRDAI health insurance master circular, 2024Insurers decide cashless requests within one hour and final discharge within three hours.Fast TPA sharing is needed, but only the records the claim needs, through secure channels.IRDAI
CERT-In Directions, 2022Report specified cyber incidents within six hours; keep ICT logs 180 days in India.A ransomware attack needs a CERT-In report and the DPDP messages.CERT-In
Explore our research-built assessment platformsEach one comes out of the same InfraVeritas360 Foundation Layer research. Human-led, with no AI used.